Google Ads are still one of the best platforms that you can use to grow your business. Primarily because it lets you reach the right people when they’re looking for whatever it is that you’re selling. When they’re actively searching for keywords related to your content, your product, your services, you can be right then and there. But, a lot of people find it difficult to make their campaign scale and become profitable. So what should you do? Today I’m going to walk you through seven AdWords hacks that’ll make your campaign scale profitably.
PLAYLIST – IMPROVING YOUR GOOGLE ADS CAMPAIGNS FOR MAXIMUM PROFITABILITY:
5 Tips For Increasing Your Google Adwords Quality Score | Save Money on Your PPC Ads: https://youtu.be/fy28vfE2V0c
5 Ways to Make Google AdWords More Profitable (Improve Your CTR!): https://youtu.be/LwMmJR08FS4
That way, as we release more content like this, you’ll get notified. So the first thing I want you to do is create in-depth remarketing audiences. Did you know that the click-through rate for remarketing is roughly ten times higher than traditional advertising and CPCs cost are roughly two to a hundred X less? That’s a huge difference. Not only is remarketing aspect super important, but adding detailed targeting to remarketing efforts makes it all better in terms of spend and conversions, AKA, you’ll get a better bang for the buck. So set up campaigns for people who have already been to your site more than one time. When you do that, that means that audience is already interested in your products or services. So when you target them, they already got to know you. They’re much more likely to convert.
The next thing I want you to do is focus your efforts on longtail keywords. When it comes to generalized keywords, they’re very competitive because everyday marketers want to go after them just because they have a high search volume. But they don’t always drive the highest quality of traffic.
Start off by going more specific and going after longtail phrases because you tend to generate more sales from that, and in many cases, those keywords have a lower cost per click even though they can make you more money.
The next ting, you shouldn’t be afraid of using exclusions. Exclusions are a great way to find hyper-focused audience that’s more likely to convert and give you a bigger bang for the buck. So let’s say your audience doesn’t fall into a category with people of high income. You can exclude people with higher income. It really is that simple. There are a lot of different targeting elements with Google Ads and also Facebook Ads.
The next thing I want you to do is test different locations. Create audiences based on a location is one of the easiest ways to create a segment. I can’t even tell you how many people just use the default settings, but this is a big mistake. Now, there are three ways that you can target location in an ad campaign.
One, you can go after a location-based keyword. Two, you can geotarget to a radius on your ad segment, or three, you can do both.
You want to try a mixture of all of them to see if you can generate the most sales. And when you do that, you’ll weed out a lot of people that were never a right customer for you in the first place.
Next, I want you to add extensions to your ad. Adding extensions is one of the most sure-fire ways to get more clicks because they take up more real estate and the serves. There are many different ways that you can add extension to your site. You can add more information about specific pages on your site or you can list things like products, prices, sales, phone numbers, the list goes on and on. According to Google themselves, adding extensions can increase click-throughs by roughly 10-15%.
Next, I want you to implement UTM tracking. Tracking campaigns and their performance is incredibly essential to running an ad campaign strategy. Look, if you’re not tracking the performance how do you know what’s working and what’s not? Using UTM codes is a great, easy way to keep track of what’s doing well and what’s not.
You can easily track the performance of any of your campaigns in Google Analytics. You don’t even need to be a developer for this.
Next, I want you to start running ads on your competitor keywords. This is one of the most simplest and practical ways that you can see a really good ROI.
Using tools like Ubersuggests, you can see all the keywords your competitors are ranking for and are getting traffic for.
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Professional Tips When Starting An Internet Marketing Business
More people than ever are trying to break into the Internet marketing business to make a name for themselves or to create a second stream of income. Internet marketing (IM) is the art of selling, buying, and marketing various products and/or services online. Internet marketing today has become one of the biggest, fastest growing businesses across the globe because of its ease of availability along with the ability to engage literally millions of people worldwide. Although starting an IM business takes time and dedication and isn’t always easy, it’s very doable with just a bit of persistence. Overall, there are many pro’s of having an online business for a number of reasons. Here are some of the best tips for internet marketer protocol to ensure your success.Importance of a Mentor in Internet Marketing!
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Do you consider your job to be safe? Well at least 800 people in Northampton and smaller units all over the country thought theirs were until yesterday. A large paper organization hit the dust. It is possible buyers can be found but it was a shock for 100s of families. Some staff had been their all their working lives – 20, 30 years or more.6 Affiliate Marketing Basics That Are Essential To Know
The affiliate marketing business is like being a commission paid sales person. Your job is to sell somebody’s products and services and when you make a sale, the product owner pays you a commission.Let’s take a look at 6 affiliate marketing basics that will serve you well as you progress.Survival Skills: 4.5 Aspects on How to Survive a Sinking Ship
New launches for internet marketing and business opportunities can be short. Some launches don’t even make it past the first week let alone 90 days. The darling companies of 2012, 2013, and 2014 are either gone or on their last leg. The smart entrepreneurs get in, make money, make their teams money, and hop on the next wave.CASL: A Business Owner’s Survival Guide
be caught unaware by this law. While the title says “anti-spam”, this piece of legislation actually covers all commercial email messages, even a single one. This means your monthly news-letter, your referral emails, your weekly coupon messages, your SMS campaigns, and any other commercial communication to an electronic address falls under this act. The penalties for violating this act are very severe. You could be fined up to $1 million as an individual or $10 million as a company, and the public can sue you for $200 per message received (though public redress doesn’t kick in until 2017.) Got your attention now? In fact, in my opinion this legislation is going to affect standard commercial email messages far more than any actual spam long-term. It’s a very radical law that fundamentally changes how companies can communicate with their customer base online. Here’s what you need to know about this act so you can stay compliant.Private Equity and Digital Transformation – Creating Value Through Vision
The Holy Grail for private equity is to find a business you can grow rapidly and profitably. One area of growth that private equity (and everyone else) cannot ignore is the power of Digital Transformation. OK, that sounds a little like the start of a super-hero film but give this a moment. Actually, a superhero doomsday setting isn’t that far off the mark. It’s a fact that a huge number of businesses are not prepared for the digital age. They don’t have a digital strategy and they are going to begin to fail more frequently, more rapidly as all aspects of digital marketing and digital buying continue to be felt. So what does that mean for private equity firms?Successful Internet Marketing Strategies For Small Business Owners
You’ve designed a dynamite website, applied good search engine optimization strategies and have used most of the standard advertising mediums. Despite all that, you feel your traffic isn’t where it should be and your business isn’t growing as fast as you would like. If you want to fine tune your strategies and go beyond “business-as-usual,” read this article. It will give you tips not usually found when searching for internet marketing strategies to grow your business.Book Trailers for Readers
Various platforms can be used in a marketing strategy to spread the word about your new manuscript. One of those platforms is creating book trailers for readers.6 Internet Marketing Tips for Small Businesses
Does the world of internet marketing cause you endless confusion? Read on for 6 useful internet marketing tips that will help your small business to grow.