8 Things About SEO to Unlearn in 2019 (And what you should learn RIGHT NOW) // There are SEO tactics that worked really well in 2010, that people are still doing today. Today I’m going to share with you eight things that you need to unlearn when it comes to SEO and what you should be doing in 2019 instead.
RESOURCES & LINKS:
I’m curious because if it is, I want to find out what these old school tactics you’re leveraging, because I’ll show you what to do instead.
The first thing I want you to unlearn is only focusing on external links.
Everyone’s like oh my god, back links is the number one factor in Google.
No, there’s a ton of factors in Google, and just building links from external sites isn’t going to do you justice.
You need to also build internal links.
If you don’t build internal links, your rankings aren’t going to climb.
If you look at my site, you’ll notice that I rank for things like online marketing, and I rank for things like SEO, it’s because I’m internal linking my pages together.
If you don’t internal link, you’re not going to do as well.
So when you find a good opportunity to internal link, even if it doesn’t have the right anchor text, that’s okay.
You need to do what’s best for the user.
The second thing I want you to unlearn is, you can’t just write content for SEO.
Everyone’s doing key word research these days.
Heck, I even had a tool called Uber Suggest that I’ve released for free that helps you do a keyword research.
But there’s an issue.
When you see a list of all the other related terms, you may end up taking them and just putting them into your website.
Yep, putting them into your website is writing content for search engines.
You got to make sure that you’re powering the best experience for people because you don’t want them reading your dog food article and just be like wait, this just has keywords in there.
All that it’s doing is just inserting 500 keywords related to dog food and this article doesn’t provide any value.
The third mistake that you need to unlearn is targeting high traffic key words that have no intent.
For example, I rank for terms like SEO.
Do you think that terms drive me any business?
You would think so, but no, it doesn’t, why?
Because most people who research that term are just looking to understand what SEO is, how it works.
They’re not necessarily looking to pay an ad agency.
The fourth thing I want you to unlearn is building a lot of back links.
Everyone believes that you need quantity.
No you don’t need quantity.
A good example of this is my friend Todd Malicoat.
Years and years ago had a forex site, and he ranked on page two of Google in less than six months of creating it.
Can you guess how many back links he built?
Less than 20.
All he did was going to the sites that already rank in the top 500 for the term forex, and he went to those sites and convinced the owners to link to his site.
It’s not about quantity, it’s about quality.
The fifth one is SEO is about tactics, tricks and gimmicks.
If you look at Google, their mission is to make sure that when someone does a search, they’re getting the best most valuable information for them.
They don’t want them to have to go to five, 10 different pages, they focus on the user.
The sixth mistake that you need to unlearn is focusing on rankings.
Ahrefs did a study, and do you know what they found out?
That the number one listing only gets the majority of the clicks 49% of the times.
Rankings aren’t everything.
For example, I get more traffic than some of the people that rank higher for me for terms like SEO tips because of Rich Snippets.
Even though I don’t rank at the top, I still get more traffic due to Rich Snippets.
When you get included in that, that’s what’s called ranking zero, you can actually get more traffic.
It’s not always about ranking number one, it’s about ranking for the right terms, providing the best user experience, and eventually slowly climbing up to the top.
The seventh mistake that you need to unlearn is focusing on key words in the bad ways.
People still stuck key words in their title tags, their meta descriptions, their content.
So what worked for some of these people in the past when it comes to key word stuffing won’t work for you.
And last but not least, content marketing replaces SEO.
That’s a huge myth, that’s not true.
Everyone’s like yeah if you want to rank, you just need to create a ton of content.
If you don’t have the fundamentals right, content marketing isn’t going to do wonders for you.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
#SEO #NeilPatel #DigitalMarketing
7 Tips to Get More Clicks
Internet marketers, whether complete “newbies” or absolute pros struggle from time to time to get more clicks. Getting more clicks is a stepping stone to successfully earn more money but it doesn’t have to be difficult, if you know what you’re doing. Many pros who have earned respect in the internet marketing world often forget simple techniques to getting more clicks for all sorts of reasons so don’t feel bad when you notice your clicks are dropping. Take a look at these tips below to get your mind refocused on getting the clicks you need to make the money you want.Reputation Management 101 – Responding To Negative Internet Posts
The internet is an equalizer, where everybody, no matter their stature in life, are on a level playing field. As an information superhighway, the internet is the largest repository of constantly evolving data. This repository facilitates the sharing of nearly all types of information and any attempts at covering-up, removing or censoring information can lead to a catastrophic backfire. Online reputations can shift like the wind. There’s a principle at work here; it’s not scientific, but backed by enough real-world proof that you cannot ignore, and will do well to learn from.Content Marketing Should Not Be Ignored
Gaining likes, fans and followers via social media channels has long been a key aim for those involved in SEO. Clearly however content marketing is now king as Google value top quality content over anything else.Online Home Business Entrepreneur – Bucking Up
One of the most detrimental ‘habits’ or ‘traits’ for anyone doing anything is a sense of entitlement. Nobody owes you anything other than what they have literally agreed to. It is particularly harmful to people who are learning to start their own business if they believe someone else is responsible for their success or failure.Tools to Create Simple and Effective Visual Content
Let’s be honest, how many times had this happen to you. You work really hard to compose an amazing and useful article. But as it happens, you don’t get the kind of respond you were expecting. Well, I know content is the King and that only matters but it’s equally important to attract attention. For which, you need to have a really nice picture to go along with it. With reduce attention span of audience; it’s become even more important to take care of your visual content.Why Is Online Reputation Management Important To You?
The internet is a big boon to all of us today and we can hardly imagine life without it. For a business owner it is of even greater importance. If there is something damaging about him on record somewhere on the World Wide Web, it can destroy him and his future business prospects. These days, anybody interested in doing business with you will surely run a background check about you, so beware!Steps to Build Online Business
Online business can prove to be real profitable for businesses and individuals. It is one way through which you can reach global audience and especially target customers in a short span of time. It would be correct to say that not much physical labor is required to build a business online, but you must make correct use of the technology and use your mind in the right direction if you want to achieve success. An online business can fetch you good returns on investment and can create a huge brand identity. Let us see what are the essential things required to set up your own business online.Start Marketing Online Now
The Internet has made many millionaires! You and I may not be the next one, but is it an option not to be affected by the Internet? You can’t be sure, so can I. If there is a skill that you should learn to benefit from the Internet, guess what. I have decided for myself it is Internet Marketing. Read more to know why.How To Choose A Profitable Niche
A niche (pronounced either “Nitch” or “Neesh”) is the subset of the market on which a specific product is focusing. You’ve probably heard the saying: “The riches are in the niches”. Choosing the right niche is crucial if you want to be successful online. Here are some methods to choose a niche:Affiliate Marketing Training – Top 5 Affiliate Marketing Tips For Beginners
Affiliate marketing is a multi-billion industry, and it’s no surprise. Affiliate Marketing has been proven over the years to be an extremely viable business model, with the livelihoods of many people predicated upon it. Like anything in life, an upside is often coupled with a downside. The low barrier of entry allows everyone to have an equal fighting chance, but this causes the affiliate marketing scene to be extremely competitive. 90 percent of people who sign up for a ClickBank account never receive a single check. What separates the 10 percent from the 90 percent?