Starting with someone who has no SEO strategy currently, let’s start there. Do you think there’s a site-wide level of optimization that has to happen? Like, straight up title tag, meta tag, optimization of different queries on the site, an internal linking structure, and then a content marketing strategy on top of that to add value to the site, as a base level SEO strategy? Or what would you suggest to someone who, first level is they don’t currently have an SEO strategy, and then we’ll ask about someone who already does, and what they can optimize, but just base level, if you don’t have one, what do you do in today’s world?
RESOURCES & LINKS:
The Biggest Impact on SEO: https://youtu.be/DKPT6vaWcWk
Social Media Strategies To Boost Your SEO: https://youtu.be/UlmlzJTBL8M
You know, you can look at keywords, top pages, et cetera. But what I wanted to show you is this is the easiest thing. So you just click on Site Audit. Again, this is free. I don’t even capture an email straight up, this is just free. So you don’t have to put in an email to use it, and it’ll tell you everything that’s wrong. Pages, your score, your load time. And you can be like, “All right, “let’s look at my Issues, or Critical Errors.” And you can just go to all of them, and be like 31 pages have a low word count.
And then you can to Warnings, and you can do the same thing. Two pages have duplicate meta descriptions. So what is it, right? So what is that, and how do I fix it?
It just breaks down everything you need to fix, in priority, from how hard is it to implement, to how much traffic will you get by fixing them? So that’s the first part of SEO, right? It’s just like the lowest hanging fruit. The second part is all about keywords.
So if I’m trying to target the keyword, marketing, and this is super effective, or digital marketing, right? And I use these tactics on my own site. To give you an idea, if I type in digital marketing, I think I’m like number one or two or something. Here’s all the paid listing, and I am the first organic listing. I do that for a lot of terms like online marketing. I’m up there somewhere. I’m number two. Funny enough, number one’s also my website. Although I sold it.
But here’s a simple thing I do. It’s all about finding the right type of keywords, right? The way I find the right type of keywords is, one, you can just type in keywords like digital marketing, or whatever you want to target. Here’s my process.
I go and I look for keywords, and I just click View All Keywords, and it’ll show me everyone who’s ranking, how many links they have, their domain scores, socials, et cetera. So I’ll go find keywords, and it gives me solid metrics. When I mean solid, as in non-opinionated metrics. Like the average webpage that ranks in the top 10 has 435 backlinks and a domain score of 49. So I know, is it going to be easy for me to get 435? Is it going to be hard? because I can have a rough idea of how many links I have.
So I’ll just go through here, and I’ll find keywords. As you can see, there’s like 500 suggestions here. Here are some other related keywords I’ll post from our database. This has 30,000 recommendations.
And then the last step when I’m trying to create content, after I find some keywords that are typically… I look for keywords that are high in volume, high in CPC, and I want to go after keywords that have a low SEO Difficulty.
So that’s abbreviation of SD. It’s like digital marketing company has a high CPC, volume’s not bad, low SEO Difficulty, which means people are typing that in, me being an agency, probably a good keyword to go after, because it probably converts well if people are paying $17 a click.
And the way you do this is you just create content. So there is a Content Ideas section of the tool, and it’ll show you all the content per country, so you can break it down by whatever country, or language, or region you want. And, technically, you can break all the reports down by that. And you want to look for articles that are somewhat popular, because it’s breaking down the social shares, as well as articles that have decent search traffic, as well as a lot of backlinks.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#SEO #NeilPatel #DigitalMarketing
5 Super Useful Tips For Hiring The Right Digital Marketing Agency For Your Business
You should take care of a few things before hiring a digital marketing service for your business promotions. After all, you are investing in something, it is only fair that you get a chance to check whether your investment is worth it.
How to Become a Digital Marketing Consultant in 2018
The digital marketing institute imparts lessons on the digital marketing courses. There is endless scope for growth in your career if you join a digital marketing course from a reputed institute.
Best Google Website Tools in 2018
Here are the 10 must-have free Google tools to improve the performance of your website. Make full use of all tools from analysis, research or monitoring to achieve the objective of your site.
3 Reasons You’re Failing Online
There might be a dozen or more reasons why you’re having troubles in your online business, but for my coaching clients, I’ve noticed these three problems coming up time and time again. The good news is, once you know what they are, they’re easy to remedy. 1: Not knowing the right things You don’t have to know everything to succeed online.
Russell Brunson: The New Phenom
This is a review of Russell Brunson, the man, and the opportunity he has to offer. Is it real or all smoke and mirrors?
How Can Digital Marketing Work for Your Business?
There is no question that we live in the digital world and from this perspective; it is significant that your business has magnificent presence in the digital space. Internet Marketing or Digital Marketing is the marketing future across the world with full of advantages as compared to traditional marketing.
Tips to Avoid Content Marketing Mistakes to Earn More Links
A potential customer is always interested in a content he can relate to, learn from and that helps him achieve his goals. Content marketing is all about creating content that attracts a potential customer’s interest in a brand.
SEO for Digital Currency Companies
The popularity of the digital currency is growing day by day. Bitcoin is one of the well-known cryptocurrency. It enables people involved to earn and purchase currency without any regulation from a bank or a central authority.
Ways To Earn Money Online Using uTest
Apps and website testing is a critical process in development. Without proper assessment and evaluation, there could be many bugs hidden from plain view. To exclude this possibility, many developers take the online help of usability testing websites. These sites scan apps and websites for any problems, bugs or lags and notify the developers, allowing them to build on this feedback. A notable name among these websites is uTest which provides testing services for mobile apps, mobile sites, and websites.
The Entrepreneur’s Guide To Internet Advertising Agencies
If you are new to the world of business, you are, no doubt, being absolutely bombarded by so many bits of advice on what to watch out for, what things to do first, and of course, how best to get the best return on your investments. It is a lot to take in, especially if you’re the new kid in town, but one area you need to pay attention to is the importance of internet advertising agencies.