Advanced LinkedIn Tactics – Module 2 – Lesson 3 – LinkedIn Unlocked




Today is a happy day for me and a sad day for me because it’s the last day of LinkedIn Unlocked.

RESOURCES & LINKS:
____________________________________________
Download the Assets mentioned in this course: https://neilpatel.com/training/linkedin-unlocked/

LinkedIn: https://www.linkedin.com/
____________________________________________

When it comes to LinkedIn analytics, these are the only metrics that matter: impressions, video views, clicks, CTRs, likes, comments, shares, follows, engagement, total followers, organic followers, sponsored followers, the demographics, page and unique visitors. What I really look at is impressions, video views, CTRs, clicks, comments, and I also look at my total follower count as well.

So there’s a lot of different metrics out there. You can pick either the ones that I really look for, or you can just go through all of them. So what do you want to do with the impression? Well, with the impression, you can build connections, ask them to join your group/community, work together, even offer product demo.

You can work on a project, share experiences. From a sales perspective, webinars are a perfect tool to nurture your B2B leads and customers.

The countdown will get you roughly half your sales, so don’t forget about the countdown. With your webinar, you can adjust the timelines. You don’t have to use the exact three-day gaps that I picked.

You want to have your unique selling proposition, break down the process of the three most valuable things that they should learn. Include case studies, some testimonials, feature benefits, some call-to-actions, and Q&A, of course, at the end, because the Q&A allows you to figure out what objections people have.

With B2B webinars, it’s a great way to nurture leads. You don’t always have to sell. You could have a list of customers or old customers nurture on there. You’ll have the opportunity to connect with them, and inform, and educate.

You can also do time-based webinars to create a sense of urgency, assuming you’re not going to have it around forever.

Include a catchy headline so that people want to sign up and actually go to the webinar. Link to all your contacts that are interested. Go to them, go share the link with them so then that way you can end up getting more and more people on the webinar, and once they watch it, connect with them.

Make sure that you guys are connected so you can partner with them, potentially sell them, and follow up after as well, and make sure you keep your webinar going, right? There’s no reason why you have to stop it.

There’s no right or a wrong way. Sometimes you can do multiple avenues and angles, like I love running paid ads, doing webinars, strategic partners with other people. I’m not necessarily trying to find partners on LinkedIn to start a new company with, but the possibilities are endless.

So what does it take to leverage LinkedIn to its maximum potential?

First off, you want to optimize your profile page, and we discussed this in one of the very first lessons.

By forming the right habits, continually pursuing it, not giving up, doing things like asking people for recommendations and endorsements on LinkedIn, talking to new people every day, participating in the groups, making sure your profile is up to date, all this will help you increase your odds of succeeding, and of course, being prepared is super important too.

When you make those connections, if you’re not prepared, you’re not going to close those deals. That’s why preparing is super important, especially when your sales cycle is 90 to 120 days, which is what happens in a lot of B2B companies. If you’re not prepared, you’re going to lose that deal, and there goes those 90 to 120 days.

Sometimes people make up their mind that they don’t want to work with you, but yet they’ll still waste your time on multiple follow-up calls as well. I also want you to be a builder. Don’t think of your LinkedIn profile as something that you have to maintain.

Think of it as an asset that you want to grow, scale, and continue to leverage to get the most out of it.

Make long and short-term strategies. It’s not just about being short-sighted or even long-sighted. You can do strategies that both work well in the short run and long run that don’t hurt each other, right? You don’t have to make sacrifices by picking some short-run elements. You can do both at the same time.

I want you to think of the most valuable people. They’re where they are because of their network, so make sure you’re on LinkedIn and leveraging it, because that network is invaluable.


► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/

https://youtu.be/hGr4GMT62D4

#SEO #NeilPatel #DigitalMarketing

Any Successful Business Needs Marketing

It is a little bit difficult to set up your website or product and make it gain popularity on the internet these days. There are lots and lots of other websites and blogs that are already providing a product or service that is similar to whatever you are about to start, so you will definitely face an uphill task of making your website gain popularity and start competing with all those other established websites. The question now is “how can you create a visible brand on the internet that can attract customers within a short period of time?”

3 Internet Marketing Mistakes That You Might Be Making

The term internet marketing has been thrown around for so long to the extent that people do the wrong things thinking that they are doing it right. If you are new into internet marketing you need to avoid making these mistakes: Using your social media pages as a billboard – Social media platforms: Facebook, Twitter, LinkdIn, Pinterest, Instagram and others are integral in your internet marketing campaign. If you go through social media pages of most small scale businesses, you will find that most of the business owners only post links to their sites.

Why Do You Need Content Marketing?

Effective content marketing is important for your online business. Content really is king on the internet. Gone are the days where you could fill your website with poor quality, keyword heavy content and just sit back whilst the search engines sent you lots of traffic.

Guide To Using Digital Marketing Strategies for Business Branding

The reason for business marketing is putting your name out there and also brand your business. If looking to brand your business there are a number of strategies that you can use. Some of these strategies include:

Most Important Emotional Triggers in Marketing

Emotional triggers happen all the time, whether we are aware of them or not. A successful marketing campaign depends a lot upon knowing which emotional triggers to use at any given time. Knowing these triggers will give you the upper hand in your campaign.

How to Make Money Right Away

Many people are on the lookout for money making opportunities to supplement the income from their jobs. This is not surprising since economists tell us that many of the new jobs available out there are mostly in the lower wage ranges. Fortunately, the Internet offers many money making opportunities for the enterprising person. This is particularly true in the freelance sector.

Work Online and Make Money Now

There are millions of people today wondering how they can work online and make money now. For some, it’s the dream of escaping the 9 to 5 grind. For others it’s the need to supplement their wages. Whatever your motivation, you are not alone in your quest for online income. The good news is that there are strategies you can follow to build an online income.

The Top 3 Proven to Work Marketing Strategies

Online marketing is a consistently changing landscape, some might say this method works, and others might say just the opposite. What’s really working for online businesses and what are the “Real” top marketing techniques that are working today? Successfully marketing your products and services is quite obviously one of the main ingredients to running a successful business.

Draw in More Customers by Creating a Distinctive Brand

When people begin to identify you with your company’s message, then you become a brand. At this point you stand out from your competition. How can you become a brand? Read on for some great insight.

How To Do Online Business Successfully

When you’re running an online business, you’ll always be looking for ways to make your business more successful. Here are 5 steps that you can take right now to improve your business.

You May Also Like