I might add agency, Neil Patel, digital. We constantly get clients telling us I need a lot of high domain authority links. People are asking for this left and right. And everyone believes that you need that to rank at the top of Google and those are the only kinds of links you need. Today I’m going to break down if you really need high domain authority links to rank.Now, if you’re probably wondering, the short answer is yes, high domain authority links do help with rankings but do you really need all your links to be high domain authority? And I’m going to break down how you can get that answer.
RESOURCES & LINKS:
It’s not a simple yes or no, because it’s going to vary per term that you’re trying to rank for. Now, generally speaking, the better the authority of links or sites linking to you.
So let’s first break down a keyword that you may want to rank for. I want you to do is Google for the term that you want to rank for and pull up, the first five or 10 pages that are ranking really high up.
Now, keep in mind a lot of the sites that rank may have high domain authority and that can skew the results. But in generally speaking, I want you to pull up all the results that are ranking organically on page one take them to Uber suggests and put in the URL and you just go to Neil patel.com/uber suggest.
And that’s it. As you can see domain authority, 58 735 links referring domains. This page right here has 124 links from a domain authority of one to 20, 72 links from 21 to 40, 19 links from 41 to 60, 14 links from 61 to 80 and only five domains that are Lincolnton with 81 to a hundred.
So as you can see here, majority of the links and this is for the first results of the ranking at the top majority of links, based on this pie graph it doesn’t even look like, you know, less than 15%. What’s the total links? So 234. So this is 14. This is five less than 10% of the links actually have a high domain authority linking to this URL.
So now let’s go to the next result. Petco, let’s block that. And I’m going to go back to Uber suggest again you want to look at URL, click the search button type it in 2,587 backlinks, similar only eight domains from 81 to 100, 9 from 61 to 80.
So very little so you’re talking about eight plus nine 17. So when I do the rough math 17 divided by let’s move this two, five, eight, seven and you’re looking at less than 1% of their links have a high domain authority for this Petco URL.
Now let me go to Amazon now, again, I know Petco, Amazon some of them have high domain authority. And as you can see with the Amazon URL they have a high domain authority, 166 backlinks 73 referring domains.
Let’s see, only one link has an 81 to a hundred domain authority. The rest are 21 to 40 and a one through 20. But again, Amazon has a high overall authority. Here’s Purina. Let’s look that up in Uber suggest domain authority, 68 160 174 referring domains.
As you can see one domain, 81 to 102 domain, 61 to 80. So that’s three links out of 174. That’s pretty much, you know, around one to 2%. So that’s a really low number, right? So when you think about it when you’re looking at somewhere like Purina they don’t have a lot of rich domain authority backlinks.
So in general, if you’re worrying or thinking like I need a lot of rich domain authority links to rank, the biggest trend that you saw with most of these pages that are ranking on page one, majority of their links have low domain authority.
Don’t obsess about domain authority, even though a lot of tools like Moz and us and ATRA and SEM rush. We have our own metrics of domain authority.
Google doesn’t use domain authority. It’s just an indicator to show you that, Hey this site has more authority links from it are better but it doesn’t mean that you need tons of high domain authority links to rank.
And there’s a lot of cases especially when you get into longer tail terms and dog food I would say is a head term and is competitive. But there’s a lot of terms out there that are less competitive than terms like dog food.
So don’t obsess about the domain authority, focus on the sites linking to you and their relevancy over anything else. And when you’re working on your link building, just go out there and get as many good natural links as possible.
Create a good product, create good content and that’s how you’re going to win. Instead of obsessing on your domain authority.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#SEO #NeilPatel #DigitalMarketing
Influencer Marketing and Its Myths
Influencers are extremely important and have a tremendous impact on business in the United States as well as around the world. Influencer marketing can be thought of as highly customized marketing.The Perfect Internet Product
Is it possible to define any internet product as perfect? It is obvious that any online products which produce lots of sales and bring in lots of money are ideal. However, how do we find such products and what makes them so attractive to our customers? Internet products can come in a wide range of different formats so which ones do we choose to promote in our online product marketing. There are various criteria we might use to make an informed choice. This article will look at the criteria we can apply in our search for the bestselling online products.Leverage Display Media Advertising To Boost Your Brand’s Online Exposure
In addition, these experts know the ways to creating a unique strategy to create campaigns that ensure superior marketing performance. Ads are run in a manner to inspire and engage customers and convert users into prospects.What Are the First Facebook Ads for Online Courses?
What are the FIRST Facebook Ads you should do? A loaded question and the type that would generate different answers. Read this article before throwing money into Facebook Ads.How to Generate Commission Checks When You’re Just Starting Out
When you are brand new to online marketing, bringing in any kind of income can be very difficult when you are just starting out. Here are some simple tips to help get you going in the right direction.5 Simple Internet Marketing Tricks That Work
Do you want to learn some simple tricks that can help you promote your business on the World Wide Web in an easy manner? If so, then here are some easy tips that work like charm when it comes to making the best possible use of internet marketing. Read them and enjoy better visibility on the internet.What Are the Leading Services of Any Popular Digital Media Agency?
Digital media is nothing but useful information stored in electronic format, and this media can be effectively utilized only by means of any efficient digital media agency of your place. Some of the most popular electronic formats in this regard are video contents, audio contents, texts and pictures.Sales Letter Ending
Exactly how to end a sales letter is a very important part of any sales letter format. Much has been written about the process of producing copy which really sells but the emphasis is usually on the promotion of benefits and value within the main body of the letter. It is, however, the components of the final section of your sales letter which will seal the deal as far as gaining a purchase is concerned. In this article the components are clearly set out and explained. Without a full understanding of the role of each of the components sales could be lost.Outsourcing Your Online Business
Almost nobody can claim to be good at everything, a fact which is true in any field of human endeavour. This is why outsourcing services for online marketers are so valuable. So, what is outsourcing? If there are any aspects of running your internet business which you do not feel able to do yourself, there are internet-based professionals who can take on the work for you at very little cost which means that you are then free to concentrate on the things that you are good at. This article explores the possibilities and outlines outsourcing advantages.Passive Incomes
Does the thought of being paid many times over for work you did just once appeal to you? That is what is meant by passive income. Established internet marketers will have many passive income streams within their overall business. Smart passive income projects can be set up to run on auto-pilot for years on end if you want them to. This is an area of online business of which every internet marketer should have a very good working knowledge.