EVERYTHING You’ve Been Taught About Content Promotion is WRONG




Taught About Content Promotion

You’re promoting your content the wrong way and today we’re going to fix that. Today, I’m going to break down everything that you’ve taught about content marketing promotion is wrong.

Question for you: how much time do you spend promoting your content every time you write a blog post? Let me know, is it five minutes? 30 Minutes? One hour? Two hours? 10 hours? Let me know in the comments below, I’m curious.

Content Promotion

Look, not every content piece is worth promoting, no matter how much cold outreach you do, if your intent is self-servicing, you’re not going to get any of the free or paid promotions working well for you. I want you to focus on helping other creators’ audiences.

You want to focus on their audience’s pain points, their needs, their wants, and you want to solve the problem in a way that no one else did. You want to turn a written piece of content into a data visualization piece. You want to turn a written content piece into a video.

You have to figure out how to make it beneficial to the other audience. So for example, if you write more detailed content than your competition and someone’s linking to them, and there are articles on ‘how to get more Facebook to reach in 2021’ and they’re linked to it, they’re like, “Hey, this is how you’re going to improve your Facebook reach.”

Well, if 2022s coming up and their algorithms change or 2023s coming up, or 2024s coming up and their algorithm change, then you can talk about their updated algorithms and each one, same with Google, and you can be like, “Look, here’s what’s working these days. Here’s the type of content pieces that are working. Here’s what’s not. Here’s the overview synopsis. Here’s even a video that gives you an overview.”

And sending that to people who are linking to your competition, they’re more likely to link to you because that benefits their reader base and gives them the latest and greatest.

Also, I don’t want you to use cold outreach templates. They just don’t work. Use your own voice, understand what works in your templates and adjust to your own personality, your own voice, et cetera. Promoting your own brand can be more powerful than also promoting your own content.

So here’s an example of that. You’re probably like, “Neil, what are you talking about? Promoting your own brand versus your content?” Seeing content marketing, everyone’s like, “Oh, you got to promote your content.” Well, a lot of times I did self-like, I did a ‘who is Neil Patel campaign’.

There was a ton of people who are popular all over the world on social media and they promoted my name.

And just posting your content on social media these days, isn’t enough. You need to tease people and try to gauge their pain points. You need to lead with a teaser piece when you’re trying to post on social media and have that call to action so then that way people want to go to your website.

So for example, when I post on social media, I’ll start with the hook, such as, “the way you’re promoting content is all wrong. Do you want to know how to do it the new way? Well, here’s the latest and greatest.” You see how I use the hook that causes people from social to be more likely to go to your website.

And by telling people that, or even telling them to check out in-depth pieces on your website from your social channels, that can help a little bit, but it doesn’t work as well as that hook that I just mentioned.

And you don’t want to waste time trying to get the wrong brands to promote your content. If there’s an audience mismatch, you’re going to be wasting time. You don’t want to focus only on the big brands, go after smaller brands that are in your space.

Even niche people don’t have a big audience. Something’s better than nothing. You want to focus on external content promotion opportunities that make sense, that allow you to build your own community, that allow you to nurture your community with content that only they have access to.

For example, I may do a partnership with Entrepreneur, do a webinar, tell people about all the latest and greatest on my site, have a landing page for them, tell them about it, collect their email address so that way I can foster, nurture my own community.

Just How and Where Can I Find What’s In The Public Domain

It’s all very well being told that the Public Domain is the way to find free information that can be turned into your own products to sell but exactly where can you source this vital information? Read on and you shall see.

Important Dates Concerning the Public Domain

Republishing something that has a copyright is a sure fire way to get sued if found out. How do you know if a creative work is actually in the public domain? Well to start with certain dates are extremely important.

A Software Package for Business Change – Odoo ERP

ERP is said as an information system package that integrates information and information based processes within and across functional areas in an organization. Earlier applications were aimed at particular customers with restricted functionality and isolated from other applications. Whereas Odoo ERP is a business tool that sums up all the applications required by an organization and connects to other organizations.

Creating An eBook Empire Using Information Technology Knowledge

Information technology (IT) is chosen as a suggested topic area to launch your eBook empire because it offers you a vast area of constant, current, and future growth. And since the field is expanding rapidly into every existing industry and new information is being asked for by a growing number of job-seekers, it offers you a great starting point.

How to Start an Internet Business Using the Product Creation Model

Starting this type of business can be achieved by following these three guidelines. These steps will help you create the perfect products to sell online.

Information Product Opportunities

1. Information Product – a) Generally, an information product is any chunk of knowledge that has been recorded in some fashion – whether that be in a print format, an audio format, or a video format – so that it can now be passed on to others.

Another Way To Choose a Product Or Service To Sell Online

Once you have identified your market interest and that you’ve chosen your product/service to offer, you need to make sure that people are actually looking for your product. There are multiple ways you can use to find out how many people are searching for your product…

Where To Start With Technology Investments

The growing and changing technology has a big impact on the way we receive and perceive information. Today, investing in path-breaking technology is the best way to adding more wings to your business.

Best Way to Self Publish

Self Publishing authors are achieving best-seller rankings and attracting mainstream attention. Since the possibility of becoming a well-known author is accessible, it is important to research the resources to self-publish a professional quality manuscript.

4 Steps in Creating a Product to Sell Online

There’s no super secret trick to finding the right product. Many people are trying to sell their slick products by saying they have found the hidden clues to a successful online business.

#SEO #NeilPatel #DigitalMarketing #Content Promotion

You May Also Like