Facebook Retargeting Ads and Pixels For Beginners (Facebook Ads Mastery Series) – Part 2






Engage People On Social Media By Asking Questions

As I’ve said repeatedly, “It’s called social media for a reason.” How do you gain traction with people on social media?

In-Depth: Facebook Data Privacy & Social Media Data Mining

The practice of social media data mining collects and processes of unstructured information (things such as posts, comments, tweets, images) shared on networks like Facebook and Twitter. The information collected may be used in many different ways, such as for identifying current and future trends, creating social profiles, capturing consumer insights or for creating a rich knowledge base from users’ clicks users across the web. It isn’t that big of a deal but how secure is your social media information and have you updated all your settings to ensure what you have is what you want others to collect about you, and your habits. It is not the end of the world like you may have been made to think so embrace it and use it to your advantage for your business.

Understanding Your Content Through Facebook’s Video Insights

A big number of videos are being viewed on Facebook every day. And now that Facebook’s algorithm prioritizes video over other types of posts, you’ve probably also included video in your Facebook paid advertising strategy.

Leveraging Emoji for Your Business

If you are not used to using emoji for your business, it may seem strange or even unnecessary. However, using emoji may be a very smart move for your brand. Additionally, they will help you to build the perception that your brand has human qualities.

Ready To Give Up Marketing On Facebook?

The changes to Facebook marketing made a lot of online marketers anxious. But the truth is that with more than 2 billion users per month, marketing on Facebook still works if you do it correctly.

Important Considerations For Improving Social Media Engagement & ROI for Small & Midsized Companies

Most probably you understand the growing importance of social media in drawing customers and prospects to your website, as well as announcing a special event or product promotion. And while there are many different forms of social media (Twitter vs. Instagram vs. Facebook etc.) most users don’t know how to use them effectively to help improve marketing communications ROI. Your social media is a direct reflection of your brand and the article provides a few simple guidelines for improving it.

What to Watch Out for When Advertising on Facebook

Facebook is one of the best places to build your business’ online presence. It has the largest user base providing you tons of potential customers as well as so many options on the kind of materials you can use. It would be quite the missed opportunity for a business not to use the platform.

Negative Effects of Social Media

Alexander Pope said “A little knowledge is a dangerous thing.” it goes perfectly with the amateur usage of social media especially in the 21st century. We take social media for granted and do whatever we want which comes biting back later.

Summing Up Social Media in 2016

This is what our social media pages looked like in 2016. Facebook & YouTube News Feed – Some very random challenge taking over the internet. The thigh gap, the belfie, the salt and ice challenge, the corn on the cob. All these strange challenges only made us realize how easily weirdness spreads over the internet and how one can find common ground with others over these challenges.

How WhatsApp Marketing Can Boost Your Sales

WhatsApp Marketing is one such technology used by businesses to boost their sales. No company can deny the fact regarding the advantage given by the WhatsApp to the sales department.

Common Social Media Marketing Mistakes

Chances are, the person reading this right now has Facebook, Twitter, or Instagram. Social media surrounds our world, but some businesses still think of social media as an afterthought. Any digital marketing company will tell you your business can thrive with the right social media marketing strategies.

Simple Ways to Increase Conversions and ROI With Social Media Advertising

Return on Investment is measured on the basis of various objectives, depending on the Organization and its ultimate goal. Brand Awareness, Revenue, Customer Loyalty and Satisfaction are all potential basis for measuring ROI, but Social Media ROI, is truly the undisputed standout, because all the actions on social media platforms create value.

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