High-Converting Workflows & Sequences That You Can Copy, Paste & Send – Email Marketing Unlocked

As I mentioned in the last lesson, today I’m going to be breaking down workflows and sequencing. This is what’s going to help you really drive revenue from all those emails that you’re collecting.

Download the Assets mentioned in this course: https://neilpatel.com/training/
Ubersuggest: https://neilpatel.com/ubersuggest/

And when you’re doing sequencing, you can do this through autoresponders, or you can do this through automation. And autoresponders, if you’re not familiar with it is, it’s a way to send someone emails based on what lists they signed up to. And you may have multiple lists, which I’ll also cover in this lesson.

And then there’s broadcast. A broadcast is when you’re just sending off like a one-off email that isn’t planned. You can schedule that as well, but broadcasts are usually meant for one-off emails. When you’re doing email marketing, you’ll learn the term campaigns as well, and you can stack your campaigns. That’s really the secret to get the maximum sales from your contacts.

As I mentioned earlier, when you’re sending out emails, you’re sending it out to a list. There’s multiple people that you can have on your list, and you can segment them. Segmenting really helps improve conversion rates, because if you don’t segment, you’re sending out the same email to everyone.

So let’s go through some of them. Some of those things are like when it comes to behavior, are they scrolling? Are they clicking? Have they watched a video? How long have they stayed on the email? Demographic stuff is based off of age, gender, ethnicity, income, level, position. While geographic of course is based on time zone, or country, or even state, or things like population density.

Now that we’ve covered segmentation, let’s dive right into journeys. So with journeys, it’s all about figuring out how you can appeal to them based on what segment that they’re in of your list.

If you’re selling a product or a digital product and they don’t fully complete the checkout process. And even after you sell them, it doesn’t stop there, you can get feedback on, do they like your product? Do they like your service? What’s your NPS score? Or if then if you have an event for all your customers, you can send that out as well and get them to attend your event. Or if you’re doing a promotion, like a Black Friday or a Cyber Monday, why not send out emails for them as well too? All these things really help.

And even if you do them all correctly, over time, you’ll see that a portion of the people on your list will stop buying from you. And for those, you need to do a re-engagement email and get them to keep coming back and then purchasing again.

And I have some journey templates for you that you can use and you can find them at neilpatel.com/training. Click on “eMail Marketing Unlocked”, week one, the second video lesson in there.

When you’re picking from the templates, I also recommend that, try to figure out how you can evoke curiosity. When subject lines evoke curiosity, like, I wish I would’ve seen this five years ago, it tends to get a lot of clicks. Don’t be click-baity and not actually deliver in the content. But as long as you deliver on the content, there shouldn’t be an issue. Or you can use scarcity subject lines, where you’re breaking down like, hey, this is your last chance at 75% off.

And if you want higher open rates, make sure you download the Higher Open-Rate Strategies Asset. And again, you can find this at NeilPatel.com/training, and click on “eMail Marketing Unlocked”, week one, lesson two in there.

And last but not least, if you are sending out emails, you want to focus on increasing your deliverability. When you keep sending emails to people who don’t want to open them, you need to remove them from your list, and that since you’re scrubbing them, and most email solutions have this functionality built in, like a ConvertKit, they call it Cold Subscribers.

And as long as you do this, what you’ll find is your open rates will stay strong, because if you keep sending emails to people who don’t want them, it’s going to cause most your emails to go into the spam box.

If you have any questions, leave a comment below, I’ll do my best answer it. Or you can email us at support@neilpatel.com. Appreciate everything. Like this video, share it if you like it. And again, thank you for taking the time to learn email marketing. And I really look forward to helping you get to 50,000 subscribers. Cheers.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/


#SEO #NeilPatel #EmailMarketing

Why Your Brand Needs A Full Service Internet Marketing Company

If the concept of internet marketing leaves you confounded, you may want to consider using a full Service Internet Marketing company to help you optimise your presence online. These companies will offer a variety of packages to enable you to establish a great online reputation for your business, using social media, search engine optimisation and web design, to name a few.

4 Explosive Content Promotion Strategies

Do you want your content promotion campaigns to explode without necessarily straining your wallet with a sky-rocketing budget? If “yes,” then, you may need to read this.

What It Takes to Successfully Build an Online Presence

It’s essential to have a great online presence in order to build a brand. Since internet tactics and requirement change constantly, it’s complicated to keep up with managing your online reputation and brand. Enclosed are insights for you to consider.

5 Key Ingredients For Building An Internet Sales Business

When you start your own internet sales business it can be a little overwhelming. But just like any new project, if you have the right ingredients in your business mix, your journey to success will be that much quicker.

How To Turn Advertising And Brand Promotion Into Success

Nowadays, online presence means brand awareness. Many, marketing specialists agree with this fact that presenting your brand the right way online is the 21st century’s mantra of connecting with a potential customer.

The Steps You Need To Take Towards Multiple Streams Of Income

Are you wondering how to build multiple streams of income through online marketing? In this article I will be sharing valuable advice about the steps you need to take to create multiple income streams.

See How Easily You Can Learn The Secrets To Online Marketing

You can easily learn the secrets to online marketing by taking action, when your first getting started with online marketing it can be difficult to get your self motivated. The best way to over come the lack of motivation is think of the present moment and why you’re wanting to build a successful business. Try focusing on your breathing for a few moments and listen to some motivational videos found on YouTube.

Best Practices for Creating a Content Marketing Strategy

Content marketing is the link between brand awareness and lead generation. it builds familiarity and trust with prospective and current customers by providing information that resonates – in the right format, through the right channel, at the right time. Content marketing is nothing new. It’s actually one of the oldest marketing techniques around.

Yes, In Just 5 Mins You Will Discover The Inside Secrets Of Online Marketing

In just 5 mins from now you will discover the inside secrets of online marketing, when joining any business opportunity online, they will always give you the exact marketing system and strategy that is working for the people on the team. Never try reinventing the wheel, what do I mean by reinventing the wheel, good question? To reinvent the wheel is to duplicate a basic method that has already previously been created or optimized by others.

How to Host Webinars and Broadcast Vlogs From YouTube Live

Google Hangouts on Air has announced it is moving to YouTube Live. So how do you broadcast with this new technology? Like anything else, it can seem complicated at first. But after your initial set-up and first broadcast, you’ll find it’s actually a breeze.

You May Also Like