How Content Marketing Started – Module 1 – Lesson 2 – Content Marketing Unlocked




Today we’re going to be breaking down the history of content marketing. We actually have some really cool, fun, interesting stats for you that’ll help you make your content better, and of course, get more traffic, which is the goal in the long run.

RESOURCES & LINKS:
____________________________________________
Ubersuggest – https://neilpatel.com/ubersuggest/
Quora: https://www.quora.com/
Google Trends: https://trends.google.com/

Playlist – Content Marketing Unlocked: https://www.youtube.com/watch?v=9_rULUbLqE4&list=PLJR61fXkAx134Wp5NgFSP5-nIruNRm033
____________________________________________

So, where content marketing really started, and started to take off is in 1895. John Deere published a magazine “Furrow” which was an architectural magazine, or agricultural magazine, sorry about that. And each issue reach millions of customers in just a few decades, making it a pioneer in content marketing.

Now this next example is one of my favorites, and this is the Michelin Star. You know how you go to restaurants, there’s Michelin’s Stars one, two, three, and over the years, it’s brands like Michelin that created this in the early 1990s or 1900s, sorry, and that was because they wanted more people driving around in cars.

And here’s another interesting concept, soap operas. And the reason they’re called soap operas is because a lot of these dramas were sponsored by soap companies and they air during the day, and it was a partnership between radio and television programming, and they created a lot of these soap operas.

And then you have digital marketing that enters the digital age because of Google, YouTube, Facebook, Bing, Yahoo, and the list goes on and on. People are now creating content in different forms, like video, audio, and it’s helped really spearhead things and now everyone’s consuming content even on devices like Alexa or Google Home.

So whatever type of content you decide that you want to go with, and choose whether it’s a blog post, or a video, or a course, or eBook, or a Forum, it doesn’t matter. There’s some things that you need to do if you fundamentally want to succeed.

It first starts off by understanding your target audience. If you don’t understand your customer’s needs, what they want, their problems, how do you write to them? How do you end up creating content that sells and helps them, so then that way they have that loyalty towards you? By understanding your target audience and what they’re looking for, you can better serve them and that’ll help you generate sales in the long run.

And once you find your ideal audience, you also want to analyze their behavior. What do they do on a daily basis, where do they spend their time? This is important because if you know that they spend all their time on Facebook, would you want to promote your content on Snapchat when they spend it on Facebook? Of course not, you rather focus promoting your content for wherever they spend their time. And the same goes, you know, it could be the opposite of situation.

And if you’re not sure where to get started, a simple way is looking at your competition. If your competition is doing something well, and you know they’re being successful, then starting by looking at their strategy is an easy way to figure out where to start. And I like doing this by finding valuable keywords.

So the first step is to go to Ubersuggest. And when you go to Ubersuggest, type in any keyword related to your field and click on the keyword ideas report on the left-hand navigation. Ideally you want to find keywords that are 40 or under when it comes to SEO difficulty, because those are easier to rank for.

So the more estimated visits they have from Google, the more backlinks they have, and the more social shares, the more traction that content has gained, which means the more popular it is. And when you’re going through it, just make sure you’re picking blog posts that are good, high in quality, and consider going out there and creating better versions of that content because that’ll get you traffic.

Now, if you pick the right keywords, your content will be more successful, get more traffic, and you’ll generate more sales. If you don’t well, you won’t do well. So I want you to refine your keyword list. When you refine your keywords, think about which ones have good profit margins, the higher the CPC, typically the more value, and the more money that is going to make you if you rank for it. I also like taking my keywords, group them together, and create content on the same topics.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/

https://youtu.be/tDvBdnLZLp4

#ContentMarketing #NeilPatel #DigitalMarketing

Internet Marketing Forums for Beginners

Find out how your business can benefit with Internet Marketing. The article discusses the popular internet forums available for beginners to learn more about internet marketing, affiliate marketing and marketing over blogs.

How Digital Marketing Can Benefit Small Businesses

Digital Marketing is one way to make your business known to your target audience. Especially small businesses and startups can ensure their visibility and grow at a faster rate. Here are a few tips for small businesses.

Stop Guessing! Profit Margin Reveals Types of Marketing To Use

If you get a group of CEO’s/owners/marketers/entrepreneurs together, the one constant is that everyone wants more customers. Size doesn’t matter when it comes to this desire but the question is, how? There are so many types of marketing and finding the best bang for the buck for your product/service can feel like a scavenger hunt but your profit numbers hold the key.

10 Powerful Digital Marketing Strategies

It is prudent that any organization, regardless of type or size need to continue adapting the best marketing strategies for them to have any relevance in this ever dynamic market. In other words, the organizations need to ensure that they recognize the online nature of modern customers thereby introducing and then establishing a formidable Digital Marketing strategy. Without the best Digital Marketing Strategy, your business may end up missing some very potential and essential sales as well as online sales opportunities. This is a significant problem especially bearing in mind that the highest number of vital customers in the modern world will start their search for a product on the internet.

Digital Marketing Trend to Become More Humane

Digital marketing trends change often, though not often, to fetch better and more appropriate results. Marketers use different ways to bring their businesses in search engine results, ethical and unethical; but in the coming years finding their way using unethical techniques will lead to rough roads. It will be harder for those who have abandoned the marketing ethics, while the customers rejoice with better user experience and informative content.

Content Marketing: How To Write To Engage And Attract Your Marketplace

When you’re writing content to attract readers to your website, think about your target market’s wants in addition to their needs. This is the key…

5 Super Reasons Why It Is Important to Build an Online Presence

When starting or running a business, it is a good idea to be active online. Creating an online business is very important if you would like to see results for your efforts. Here are 5 super reasons why you should have an online presence.

Mobile Marketing Campaigns to Check Out

Every online marketing campaign should be accompanied by a set of mobile marketing campaign elements. The objectives should be established, tracking methods to attribute results, and mapping out the intended flow. Mobile marketing creates opportunities for creativity and to reach out to smartphone users.

Top Best Practices in Internet Marketing

Technology has dominated almost every household and establishment, thus the corporate world is continuously challenged to adapt with such innovations. Gone are the days when simple and conventional promotional strategies are enough to secure customer patronage.

5 Tips For Using Old Content To Draw New Customers To Your Business

Customers find out about you online by discovering articles, blog posts and other types of content you’ve created. But you don’t have to create all that content from scratch. This is where repurposing content comes into play. Here are 5 ideas for doing just that – reusing old content and creating something new, and attracting new customers to your business in the process…

You May Also Like