How To Build Paid Campaigns On YouTube, Etsy & Instagram – Module 4 – Part 2 – eCommerce Unlocked




Today, we’re going to be talking about additional marketing channels. The ones outside of Facebook Ads, Google Ads, or even Bing Ads. They’re all great and we cover those in our previous lesson. But today, we’re going to be covering other marketing channels.

RESOURCES & LINKS:
____________________________________________
Download the assets mentioned in this video: https://neilpatel.com/training/

eCommerce Unlocked Playlist (Full course): https://www.youtube.com/watch?v=qTLffZkxnT0&list=PLJR61fXkAx10nv7ySTrcUbnesUxuGIWHG

Crazy Egg: https://www.crazyegg.com/
____________________________________________

And one of your highest converting marketing channels, if not your highest marketing converting channel, is going to be email. Your email funnel and your workflow is going to be complex over time, but you don’t need to worry about this in the beginning. We’re going to start you off really simple. And over time, you can continually add to your email sequence your flows.

The easiest wins with email are cart abandonment. Someone going to your checkout page and not buying, getting them back in, in essence, getting them to buy. Typically, you can get a 10% win there.

Another easy win is just bringing people back to your website. Who are the people that have bought from you three, four, five months ago and haven’t come back? Getting those people to come back is another easy win.

And, of course, there’s customer nurturing, as well. Continually educating, helping them out, so that way you build brand loyalty and you can get them to come back.

There’s a lot of best email practices. I can keep going on and on with lists and lists. But I’m going to point out a few.

The first is don’t use no-reply in your email address. Make it a person or make it something related to your company name. Heck, you can even do support. But, typically, if it’s a person, that’s even better or a mascot.

And try to send your emails in the morning. That tends to produce better open rates.

And, of course, personalize your subject line, as well as your email with their name. That also helps, as well.

And on top of sending emails out there, you want to make sure you have a strong top of funnel. That’s where you’re driving people to your site. So make sure your create your YouTube Ad campaign, get started. And when you’re setting things up, you know, pick your products that you want to advertise, but there’s something that you need to be really important of, you want to make sure the placement of these ads are in good areas. Areas and channels that you would approve of versus something that doesn’t go with your message.

But with YouTube, it’s another alternative channel, has tons of engagement, and you can also start going one level deeper and doing Gmail Ads, as well, on top of YouTube. But trial all the channels that Google has to offer, because they are effective and they can drive quite a bit of sales.

And make sure you’re going after Instagram Ads, as well. There’s many options for Instagram. Even if you don’t have ad money, you can put links within your bio. Or you can end up putting @ signs and linking to your other profiles for specific products, or other ecommerce brands, if it’s your personal profile.

A lot of times, what I like using Bitly links, because I can send people to recipes or deals, or even a whitepaper, if you’re in B2B. It’s all super effective for lead generation.

And, of course, there’s Etsy. Setting up ads is easy. You click on etsy.com, click on the Account icon, then go to Shop Manager. Then click on Marketing, then click Advertising. Set your daily budgets. And then you just click Start advertising.

And I know I went through that pretty quickly, but that’s because we have a whole resource on this that teach you how to do everything step-by-step, at neilpatel.com/training or lesson two. I want you, no matter what platform you’re using, to run tests. And you can do this through Crazy Egg.

You want to optimize your landing pages, your sites, because if you optimize your landing pages and sites, what you’ll find is instead of 100, or one out of every 100 people converting, maybe you can get two out of every 100. That’s double the sales, doesn’t seem like a big number, but through A/B testing you can increase your sales. And tools like Crazy Egg will walk you through how to do that step-by-step.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/

https://youtu.be/NOUG_wCgrEI

#eCommerce #NeilPatel #DigitalMarketing

Is Online Marketing Like Advertising?

Online marketing and business exposure has become a necessity for most businesses in order to compete with others. Businesses that do not advertise on the internet will soon start losing its customers to other, more successful firms. A business has to market its products to its customers over the internet in order to keep their confidence in the business’s products and to create further business opportunities from potential customers.

Important Steps to Manage Your Online Reputation

We are living in a digital age where an individual takes an important decision based on a simple search on Google. With a single search, all things related to your search term come up at the very first pages of Google. This is why online reputation management (ORM) is very important today.

Do You Know What Web Marketing Actually Means?

You have probably heard the term “web marketing,” but chances are you don’t know what it means. If you think terms like Internet marketing, content marketing, and inbound marketing are all the same, you might need to take a web marketing 101 course. This article is about the basics of web marketing.

Choosing the Right Content Marketing Agency for Your Goals

We hear the word “Content Marketing” mentioned so often, but what exactly is it? It is a marketing technique that involves creation and distribution of valuable, relevant and reliable content to attract and acquire a target audience. The objective is almost always, to drive favorable customer action leading to profits.

5 Deadly Marketing Sins: Do You Make These Mistakes In Your Online Marketing?

The worst thing you could do in your marketing is commit one of these sins I’m about to share with you. As a Marketing expert and copywriter, I have first experience of how devastating these 5 common errors can be and the most alarming thing is these crimes are constantly being committed by rookies and even some more of the “gurus” (I hate that term). After working with over 30+ students in helping them get their business on track, I’m going to highlight the top 5 most common sins that cost you money So…

What To Look For In Online Marketing Services

Regardless of what type of business you are running, the most reliable online marketing company must be able to learn the needs of your company. This will help them come up with an excellent strategy that will help make your business successful.

Five Things a Content Marketing Professional Can Do for You

Over the last decade or so internet marketing has exploded to become one of the most used forms of marketing today. Businesses from small to enormous use various forms of internet marketing on a daily basis, those who don’t may not realize that they are being left behind.

Is Your Lead Generation Process Rewarding?

Discusses the struggle that many entrepreneurs and businesses experience with generating leads for list building or sales. Beginning to understand how to create an effective lead generation process can be the knowledge which turns and struggle into a success.

Top 10 Qualities of A Juicy Network Marketing Business

When considering joining a network marketing business in today’s modern world where technology is at its best, you need to consider a lot of factors. Network marketing in the 90s or even early 2000 years is different from what it is today. With the presence of social media, a juicy online network marketing business must be social media friendly amongst other things to stay afloat. So let’s dive into the deep end of the commandments!

How Marketing Your Business Online Helps You Grow

With the change and evolution of modern technologies, small and medium businesses are doing everything they can to keep up, which can be said true for the rest of human society. In an attempt to capture a growing and very lucrative online marketplace, targeting the right kind of people that delivers the right kind of results is what Digital Marketing is all about – ensuring survival for your business.

You May Also Like