How to Growth Hack Your Personal Brand | Neil Patel

In this video I’m going to share with you how to growth hack your personal brand. Did you know that a good strong personal brand can make you over a million dollars a year? I myself can generate over a million dollars a year just from speaking fees because of my personal brand.

Everyone talks about how personal branding takes a long time (and it does), but that doesn’t mean you can’t get results faster and today, I’m gonna share with you how to build a personal brand like me.

So, if you want to learn how to build a brand like Gary Vaynerchuk or Tony Robbins or Neil Patel, this video will break it down step by step.


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The first growth hack I have for you is to pick a niche and a big one. Here’s what I mean by this. If you wanna build a personal brand and a niche that’s so small that only 10 people care about it, there’s not really any money to be made. If you wanna do well, go to Google Trends. Type in whatever niche you wanna be an expert in. Make sure that niche is bigger than digital marketing. Google Trends will allow you to compare to it. As long as it’s bigger than digital marketing, you’re fine. That’s a big enough niche.

The second tip I have for you is to leverage video. See, when I started building a personal brand, I was old school. I would write blog posts, go to offline events and that’s great and all but these days you can build that in-person kinda feel and connection through videos over the web because of channels like YouTube, Facebook, LinkedIn. You can get your message across and it’s much more effective than in-person events. So go and create content.

It takes a while but a quick hack to make it faster is get seen with other experts. So if people see let’s say you and Gary Vaynerchuk together, they’re gonna be like, oh, Gary knows him, Neil or John or Chris or whatever your name is may also be an expert too and an easy way to do this is do interviews.

You’ll then also wanna speak at four conferences a year. That’s the next tip for you. I know I mentioned with videos hey, it’s just as good as in-person events and yes, it’s much more effective but still that in-person event but people seeing you, a lot of ’em over time as they like your speech, they’ll wanna take pictures with you, they’ll push it out on the social web.

The fifth tip I have for you is to help people out. Helping goes a long way. Don’t just help people because you’re just like, hey, if I help ’em, I’ll get a more personal brand and it’ll be bigger and I’ll make more money. Help people ’cause you care. If you truly care and you wanna be an expert in your space, you gotta pay your dues and help people out whether it’s responding to them on Facebook groups, responding on Twitter, answering comments when people leave a comment on your blog. This all shows goodwill and it’ll help you build a personal brand.

The sixth tip I have for you is to stand out and when you’re standing out, don’t try to be too crazy. Just be yourself. Look for something that’s unique in yourself that other people don’t have. Good example of this, if you look at Gary Vaynerchuk’s videos, a lot of ’em he cusses. He doesn’t cuss because he’s trying to be cool or anything like that. It’s just his natural self. So when you cuss or you’re being your natural self in a way that other people aren’t, it’ll help you stand out and last but not least, be patient. It’s not gonna happen overnight. You’re not gonna make a million bucks from speaking fees in one or two years but over three, four years, you’re gonna do better and even though I’m telling you to be patient, if you follow these growth hacks, you should see results each and every single quarter.

#NeilPatel #PersonalBranding #ContentMarketing

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