Today I’m going to be breaking down how to get the most amount of sales from Amazon.
RESOURCES & LINKS:
Download the assets mentioned in this video: https://neilpatel.com/training/
eCommerce Unlocked Playlist (Full course): https://www.youtube.com/watch?v=qTLffZkxnT0&list=PLJR61fXkAx10nv7ySTrcUbnesUxuGIWHG
Viral Launch: https://viral-launch.com/
And the first one that I wanted to cover is Amazon. The way you win on Amazon is through internal and external promotion.
So, let’s get started with internal promotion. There are many different internal promotion systems. First off, if you have an effective Amazon product page, you’re going to do better. If you follow up with your customers, and you support them, and you do whatever it takes to delight them and knock their socks off, they’re going to keep coming back and buying from you again after again after again, and even give you amazing reviews. Same with packaging and inserts. People love nice looking packaging, the way things feels. You also want to consider giving out bonuses along with your products.
A lot of times, this can be digital based, like PDFs or ebooks. And if you do all of these, and then you close the loop, and you get positive feedback, you can do quite well. The big key with Amazon to doing well is not just getting new people, but it’s getting repeat customers.
A good product page means higher conversions. And if you get higher conversions, that means Amazon makes more money. Hence, they’ll rank your product higher on Amazon when people are doing searches. You want to make sure you include different images, videos, and different colors that really stand out, so that way, your product stands out.
The perfect product page also has very detailed product descriptions. People want to know what they’re buying. It doesn’t matter if you’re selling something for 20 bucks or $1,000, the more detailed you get, the better off you are. People also want their questions answered. And make sure that you really encourage reviews, whether they’re good or bad.
Positioning is also important on where you put the keywords. You want them throughout your title, throughout your description within the text, throughout your bullets, wherever you can sprinkle them in, where it makes sense, don’t just shove them in, it needs to make sense. And pick the right ones.
Now, let’s dive into external promotion. First off one of my favorite channels is YouTube. You can also drive more traffic through things like email blasts, pushing on Facebook, Twitter, Instagram. And of course, my favorite, push notifications, that not too many people are using, and I don’t know why, because they’re still super effective.
Next, of course, is paid traffic. So, here’s a formula I want you to follow, and it’s called ACOS. That stands for advertisement cost of sale. In other words, look at how much you’re spending on ads and how many sales you’re generating. So you know, all right, I’m spending $20 per sale, I’m spending $2 a sale. Well, is your margins more than $2 or $20 or $5? As long as it’s profitable, and ideally, the more profitable, the better, you should keep spending. And at first it may not, but over time, you can tweak it, and I’ll show you some things that you can do to tweak it and make it more profitable over time.
But if you can create a better product, better description, you have better click through rates, you’re going to be better off and you’re going to be showcased even if you’re not paying as much. And that’s what’s going to help you increase your profitability, right? And it also goes down with your landing page as well.
So, not just your bidding strategy. Are you really solving people’s pain point? Do you express that within the copy? Are you using bullets? Do you have amazing images? Is your product page better looking than your competition’s? If you have all of this, you’re going to be better off, and you want to continually test and tweak until you get there. One way that you can ensure that you get there is by AB testing, as I mentioned.
For your first month on Amazon, here’s what I want you to do just as a recap, rush to get to 15 reviews, social proof is awesome, make sure you use the auto PPC, bid one to $2, max of $50 daily budget, and you want to spend at least $5 to get you started, and then go from there.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#eCommerce #NeilPatel #DigitalMarketing
How This 6 Step Process Allowed Me to Increase Business by 68%, Learn How in the Next 3 Mins or Less
Good Morning Friend i’ve got an extra special treat to compliment your daily dose of morning O.J and mastering this little step, i’m about to share, is sure to leave you with a business that generates more leads and more sales than you know what to do with. Now contrary to belief, not too many marketers follow this step, which is extremely stupid, but hey that just means we have an advantage over the competition that’s right this golden nugget i’m bout to share allowed me to…Internet Marketing Course: Tips For Newbies
When you decide that you want to get away from the 9 to 5 lifestyle for good and you set your goals to an internet marketing venture, you need to be able to understand how this kind of business works and the best way to do this is to take a specialized internet marketing course. In this article we are going to talk about the most important things you need to learn about when you decide to take an internet marketing course.Five Digital Marketing Techniques in 2015
Digital Marketing has an effective impact on the users and as well as company owners. Every business, whether it is small or big requires a strong digital marketing implementation to reach out the customers and to tell the story of their brand in a creative, genuine, and visually-engaging way. Digital Marketing provides the wide opportunity to increase the loyalty by sharing the content and doing various methods like SEO, SEM, off line marketing etc.The Value of A/B Testing in Online Marketing
A/B Testing, also known as “Split A/B Testing”, is a marketing technique to test website visitors reactions to two versions of the same variable. Thus, you put version “A” and version “B” on separate web pages at the same time to see which version results in higher conversion rates.How To Start An Internet Business: Tips For Success
There are plenty of people out there who are now making a lot of money by doing all kinds of business online. Things have changed quite a bit since the first days when the internet came out and there is no way to deny that the world has changed a lot in the last decade. On the first decade the internet existed, no one believed that there was any way for them to be able to earn a living online and those who made money on the web kept their secret as quiet as possible.Revealed: How Billionaires Become Billionaires
Who wants to be a billionaire? The right question is who does not wish to be a billionaire? Isn’t it funny how everybody wants to be a millionaire and yet in our minds, deep down in us we have a voice telling us “Pff! That’s only a dream and will remain simply that – a dream.” I just downgraded and used the term “millionaire” because I know you folks believe that becoming a millionaire is more “realistic” and more or less closer to home than getting to the billionaire level. Another bad habit that we carry in us every single day is that deep, deep toxic belief that weeds our minds: that we are aiming too high or that we are ahead of ourselves. Really, we’re not.6 Digital Marketing Planning Process Steps
If you are in the process of planning your online campaigns to promote and advertise your business to your target audiences, then a marketing plan is essential. Find out how to create your plan by following these planning process steps.Content Marketing: An Important Component of SEO
What is the big deal about content marketing and why should I, as an internet marketer, make it part of my internet marketing campaign? Internet marketing is changing at a dizzying pace. In the past, making sure your site and page contained relevant keywords and good linkage pretty much insured high traffic. Not so in today’s market. Successful marketers know traditional marketing has gone stale and are looking for better ways to draw traffic.5 Reasons To Hire A Digital Marketing Agency
Due to the high competition in the online world, it’s very important that you consider hiring a digital marketing agency to help you in competing with the other players in the industry. In addition to helping you get ahead of your competitors, an agency has other benefits which include: Coming Up With Campaigns The agency will work with you and come up with a marketing campaign that will help you in pushing your business ahead. Part of the campaign includes: coming up with a promotional theme, determining the right site to advertise on, negotiating the advertising…First Rule of Digital Marketing – Grow Your List
Building and maintaining a comprehensive list of potential and existing customers is one of the art forms that most marketing and sales departments try to perfect. An abundant list of prospects will keep sales departments busy and in time will reduce the cost of marketing. A few tips on this dark art are explained further in this article