How to Rank Your Old Content (And Start Ranking for Hundreds Of New Keywords)




If you want more search traffic everyone’s going to to tell you that you need to keep creating more and more content. But there’s already a billion blogs on the web. That’s roughly one blog for every seven people. There’s too much content! You know what you should do if you want more traffic? You rank your old content. Today I’m going to share with you how you can rank your old content.

RESOURCES & LINKS:
____________________________________________
Google Search Console: https://search.google.com/search-console

Ubersuggest: https://neilpatel.com/ubersuggest/

ClickFlow: https://www.clickflow.com/
____________________________________________

The first thing I want you to do is use Google Search Console and Ubersuggest and combine them together.

So with Google Search Console, you’re going to see your traffic over time, per page.

What I want you to look for is your old articles that are dipping. Your old articles that are dipping and getting less and less traffic over time, that means they need to be refreshed and updated.

So what I want you to do is look at those articles that are dropping in traffic in Google Search Console, take those keywords that that article’s ranking for and put them within Ubersuggest.

It’ll tell you all the other phrases, long-tell versions that get traffic.

Now, I want you to go back to that article that Google Search Console showed is losing traffic.

That old, outdated piece of content. Look at it, and be like, Hm, what can I do to make this page better? What’s outdated? What needs to be removed? What needs to be fixed?

By using Ubersuggest you can look at all the other long-tell phrases, the question and answers.

The second thing I want you to do is work on improving your click-through rates through your title and meta description tags.

So there’s this tool out there called ClickFlow. And what ClickFlow does is just only helps you optimize your title tag and meta description click rates.

It’s a simple thing to do but very few SEOs do it. Remember, just because you rank number two or three or five on Google doesn’t mean that you need to rank higher to get more traffic.

But you can’t just make a change and expect it to miraculously work. ClickFlow will guide you and it’ll tell you what changes to make in your title tag and your meta description to maximize your click-through rate.

The third thing I want you to do is to delete your old articles that no longer are relevant.

For example, I had articles on my blog related to Vine. Twitter shut down Vine. I could update it, but what’s the point of updating an article on a service or a company that no longer exists.

So, I don’t want you to just delete your old content that’s irrelevant anymore, that can’t be updated.

I want you to take those articles and 301 redirect them to the most relevant articles.

That way you’re pushing more juice into the more relevant ones, and they rank better.

The next thing I want you to do is push more internal links to your older articles.

As you write newer content you forget about your older pieces of content. Those gems that still can do well.

So I want you to take all these new pieces of content that you’re writing and link to the old articles when it makes sense.

The fifth thing I have for you is embed multimedia into your old articles.

Look, nowadays there’s videos, podcasts, there’s infographics, on whatever you have written about in the past.

So take some of these pieces and integrate them into your old articles. It brings new life to them. Makes them more fresh. And best of all, it improves your time on site, reduces your bounce rate.

It tells Bing and Google, hey, this page, people love it. It has amazing user metrics, maybe we should rank it higher.

The sixth thing I want you to do is adjust the last updated date for your old pieces of content.

So if your old pieces of content were in five years ago and you make a ton of changes, you should adjust the day when that article was updated and notify Google.

This is easy to do within WordPress. If you don’t have WordPress, it’s going to vary per CMS, but by updating the date that it was updated or published, what you’ll find is Google will be like, wow!

So as you update it, you can see who is sharing your competitor’s articles that are similar. You can go to that URL, put it into Twitter and see who tweeted it out, and ask them to tweet it.

And by breathing new life and marketing your old content again and again, it’s going to improve this rankings, right?

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/

#SEO #NeilPatel #DigitalMarketing

SEO and PageRank: Are They Still Useful?

PageRank is a way to measure the viability and importance of website pages. Developed and patented in 1996 by Larry Page, one of the founders of Google, PageRank is the best known algorithm used for search engine results and in a nutshell, counts the number of quality links to a page. The premise states that the more quality links a website has to different sites, the better the website is and the higher it will rank in search engines.

When Should You Create Your Online Business Brand?

Should you begin your online business with a brand in mind or should you wait and then create a brand later? In this article I am going to show you the best time to create a brand for your own business.

Marketing Success Online: The Attraction Marketing System Myth

Attraction Marketing System “MYTH”? Don’t worry, there’s a way around it now so you can still achieve marketing success online. Let me explain…

White Label Digital Marketing: Labeling the Pros and Cons

Have you given a thought to white labeling any of your expert services to other third party agencies? Just to clear the smoke for any of you who are unsure of the concept: essentially, the company that is white labeling their services/products creates the product or handles the service and sells it to a third party company to brand and sell as their own. It’s like building a car and selling it to another company to brand and label it as they please and sell it themselves. The name comes from creating a product with no branding, sticking an empty ‘label’ on it, and delivering it to another company to fill in whatever they want on it.

MLM Marketing System: Be Careful Where You Step

If you’re looking for an MLM marketing system, no doubt you’ve been struggling in the industry. This article points out what works and what doesn’t, with introduction to a new duplicable MLM marketing system…

How To Increase Your Business Sales Through The Power Of Internet Marketing

You can get more sales for your business by utilizing internet marketing. You need sales to run a successful business. Making sales is the most important part of your business.

5 Ways To Take Advantage Of Online Business Opportunities

Regardless of your age, education, technical skills or qualifications there are no specific requirements for making money from home. Here are 5 ways to make money from home even if you don’t have any products.

10 Ways to Destroy Your Credibility

People need to be able to trust in your expertise and integrity when dealing with you. For some people, their credibility is their most valuable business asset. But unfortunately inexperience can cause many people to chip away at their credibility without even realizing it.

Does a Facebook Page Replace Your Website?

As a web design company and social media agency in the Middle East, many small and medium enterprises ask us the following question: “If we have a Facebook page, why should we have a website?” Here’s our answer.

Keyword Related Tips for Maximising SEO Impact

Regardless of whether you are new to the whole world of online business or you already have had a website whose performance you want to improve, you will have to rely on Search Engine Optimisation or SEO to achieve your goals. SEO is a process wherein you use various techniques and methods to improve your website’s standing and ranking in the eyes of search engines such as Google.

You May Also Like