I Spent $3 Million on this Marketing Tactic – Here’s What I’ve Learned




I spent over three million dollars on this one tactic that I’m going to talk about and it’s by far the best thing that’s driven me result in the last 12 months. The funny part is, I haven’t even recouped my money yet but I’m pretty confident that it is one of my best investments that I ever made. And today, I’m going to tell you the best lesson that I learned from this experience. I spent three million dollars on this marketing tactic and here’s what I learned.

RESOURCES & LINKS:
____________________________________________
Ubersuggest – https://neilpatel.com/ubersuggest/
Code Canyon – https://codecanyon.net/
____________________________________________

So you’re probably wondering at this point, what’s this tactic? This tactic was building a tool called Ubersuggest.

Ubersuggest is the most popular area on NeilPatel.com and it’s the best investment that I’ve made and, funny enough, as I’m recording this video, I’ve been doing this for almost three years but it’s the last 12 months that have really doubled down and spent the majority of the money.

So lesson number one. Capitalize on existing market demand.

I didn’t come up with the idea of creating Ubersuggest. I bought it, it was already out there, and if you don’t have the money to buy a tool, you don’t have to either. You can just go to Code Canyon and get some code for $10 and you literally can find a tool on almost everything.

Won’t be as good as Ubersuggest, but still, it’s a great start. What’s easier is you find a big, wide-open TAM, TAM is known as the Total Adjustable Market, a big market, and you want to go after there and create a tool or find a tool that already exists and buy it for 5, 10, $20 and add it to your website.

That’s the biggest thing because if you create the best tool in a small TAM, you’re not going to get that much love.

Lesson number two, give something away for free can really help you get market share and traffic.

Look, all the tools do what Ubersuggest does and many of them are paid and they may even do some things better than Ubersuggest but offering a combination of features for free that other people pay for, I’ve grown Ubersuggest to roughly 3 million visitors a month over 15 million page views, and roughly 740,000 unique, monthly visitors.

And if you look at a lot of the competitors from the SEO space, I’m getting a ton of traffic compared to them. Why? Because I have something for free. Something for free does really well even if you’re not as good as your competition, people would rather have free overpaid.

The third lesson I learned is it’s expensive to build something amazing.

Look, if you want to build something amazing like I did at Ubersuggest, it’s really expensive. Just the server cost alone is over a million dollars a year, that’s a lot of money. I wouldn’t recommend doing what I did with Ubersuggest. I would do it on a much smaller scale and release more tools within your segment and you can end up making up the traffic without having to spend as much money as I did.

That was one of the biggest mistakes and that’s why I recommended Code Canyon to you. I don’t have an affiliation to Code Canyon, heck, I don’t even know who owns them.

All I know is you can find tools for pennies on the dollar and once you start getting traction and you start monetizing by getting leads or sales indirectly, then, by all means, you can start paying more money for developers or designers.

But start off small and get traction before you go all in. That’s a big mistake that I made.

The fourth lesson I had is you need to focus on what’s working. Look, with Ubersuggest, I have a ton of features. But you’ll find that over time, I’ve still kept the app usable.

So keep deleting and removing things that others aren’t using. If you want good growth, you need to obsess about the user, focus on them, they’re all that matters.

The next lesson that I ended up learning, focus on usability.

Look, people don’t just want features, they don’t want just something for free, they want something that’s usable and easy to understand.

If something’s dead simple to use, you’re going to do well. And to go along with it, I love this quote from Leonardo di Vinci, simplicity is the ultimate sophistication.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/

https://youtu.be/ZliTye4NEEg

#Marketing #NeilPatel #DigitalMarketing

Webinar Hosting Reviews: Pros and Cons of GoToWebinar, Livestream, and OnStream Webinars

Creating and marketing a great webinar is tough. Choosing a webinar hosting platform shouldn’t be. That’s why we’ve researched the top-selling webinar hosting platforms on the Internet and compiled this handy list of pros and cons for each.

3 Top Internet Marketing Strategies for the Small Business

A well thought-out marketing strategy is crucial for the small business to help generate the desired publicity and maximize sales. Even though a small business can rely on a variety of offline advertising techniques, it is still helpful to use a variety of internet marketing techniques.

The Impact of Images in Content Marketing

Imagery compels people to interact. When it comes to images, the more to see and share, the better. In the realm of content marketing, the same logic applies. People are more likely to engage with a product, service or brand if they experience a visual connection.

Facebook Marketing Secrets Revealed

Facebook Marketing surpasses all other Social Media Marketing as being on the must do list for Internet Marketers. Why? Because, whether you are selling a product or service or promoting an MLM or Affiliate program, Facebook has the largest audience of active users and buyers. Facebook Marketing offers many unique opportunities to target your audience down to the last details, age groups, gender, nation and interests.

5 Top Marketing Strategies For Your Online Home Business

Many people have been able to start their own online home business thanks to the internet. Lots of people have been able them to quit their regular job and earn a secure living working online from home. But to be successful, you have to implement some marketing planning. Here is a 5 point marketing plan to follow:

Is Your Website Developer Taking You For A Ride? Don’t Get Conned

This article lists some key areas where companies and businesses usually get conned by their software developers or website design agency. When you encounter these red flags, it may be time to review your relationship with them and be reassured that you are not being fooled.

Social Media Equals Holiday Sales

We hardly have time to recover from the holiday season and it is here again! Marketing during this time can be challenging but yet very rewarding. Utilizing your social media for your holiday marketing is not only cost effective but extremely important.

Writing For The Web: Using Words To Win Customers

Turn your online business into a powerful story. Get people talking about your brand. Use your content to attract new customers.

The Cycle of Life and the Subconscious

This past week has been a strange one! Last Sunday my wife’s gran aunt passed away, she was 90 years young and had been suffering with dementia. It was the first time I had experienced a Catholic funeral, seeing an open casket (something I did not want when both my parents passed away), having the rosary, then the removal and finally the funeral. A sad time for all who knew her and then the other end of the spectrum on the following Saturday was the celebration of one of my wife’s best friends as she was getting married, all part of the cycle of life.

How To Learn Internet Marketing The Right Way

There is no easy way to learn Internet marketing. Sooner or later you are going to have to apply yourself to the task of studying and learning it as you would any other trade or profession. Like all learning, this means putting in some time now to reap future rewards.

You May Also Like