Is Instagram Marketing Really Worth it?




Instagram. It’s one of the most popular social networks out there. You know, we all talk about Instagram marketing tips, I’ve created a ton of videos on this, but is Instagram really worth it? Is it going to drive you business? Is it going to drive you revenue? Is it even worth you spending time on Instagram? Today I’m going to break down if Instagram marketing is really worth it.

RESOURCES & LINKS:
____________________________________________
How I Gain 1,254 Followers Per Week on Instagram Organically in 2019 : https://youtu.be/28lYwVjkTxM

5 Ways to Gain More Instagram Followers (100% Free) : https://youtu.be/zmldGWKIQAE
____________________________________________

We all talk about Instagram, we all use it, I have it, my follower count’s continually going up, is it really worth it? And I wanted to create a video that would answer that question and the reason being is, I wanted you guys to have realistic expectations because everyone continually ask me like hey how do I get more followers on Instagram?

You know, how do I get to 100,000 followers?

When you think about Instagram, from a B2B standpoint, and I’ll cover B2C as well, in B2B if you’re expecting to generate a lot of business from it, don’t.

You may get more brand awareness and indirectly, yes, that can help you generate business, but you’re not going to get someone buying $10,000 products from you all day long on Instagram.

I’m not saying Instagram isn’t profitable.

I’m not saying you can’t generate sales.

If you look at I’ve spent on Instagram and what I’ve generated in revenue, I’ve generated a hundreds of thousands, if not millions of dollars from revenue.

Actually, it’s in the millions of dollars in revenue and I haven’t spent nearly as much.

Now, you may look at that being like oh that’s awesome, that means Instagram’s worth it.

Well, if you look at how much more revenue I’ve generated from SEO or paid advertising,

it’s way greater of a return then Instagram. You can’t do everything so you got to focus your efforts.

You won’t see an ROI just pitching your products and services.

You will see a better ROI if you just create content that other successful B2B people that want to follow, they’ll get to know you, and eventually some of those indirectly may turn into customers.

On the B2C side, you know, I know a lot of people who pay the Kardashians money and other people like that for advertising.

Here’s the thing. Like, I had someone the other day and they’re like yeah, I paid Kris Jenner $85,000 for a post.

Now, what do you think happened with Kris Jenner when she took that money?

She promoted that product, but what do you think happened to that company?

They generated less than $85,000 dollars in sales.

On top of that, they have a physical good so there’s cost involved in their product. They’re hoping they can make it up in the lifetime buy up of the customer, but still, they lost money.

With influencers, and Instagram, if you want to pay micro influencers, that works well as long as the pricing is right.

You can go to places online, there’s a lot of communities like TheInfluence.co where you can find them.

Yes, a Kardashian is different, and even that doesn’t really work most the time.

You need a lot of micro influencers at once and create that big splash for it to work and if you don’t time it right, and you just spread it out over a period of like six months, it’s not as impactful versus if everyone in a two or three day period within your space started talking about you.

It’s just, whatever press they’re in, when everyone talks about them at once in the news, they’re more likely to be the trending topic.

That’s the same thing that happens with influencers. So if you’re in the B2C space, paying influencers works if you get a lot of micro-influencers, that they talk about you at once.

For in the B2B space, indirectly, yeah you may be able to make money. If you’re in the B2C space, you can also consider creating your own profile.

Yes, it helps a little, make a little bit when it comes to making money, but if your profile’s not popular and you’re not leveraging some of the other Instagram tips, and I have a lot of videos on that so I’m not going to regurgitate those tips on how to make your profile popular, you won’t do well.

But if you do make your profile popular by using those micro influencers, you’re using all the stuff that I’m talking about from stories, posting frequency, micro-content, all that kind of stuff, sure, yeah, from B2C it can help.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/

#Instagram #NeilPatel #SocialMediaMarketing

What Business Owners Should Know About Pinterest

Social networking sites like Facebook and Twitter have allowed businesses to tap into a goldmine of digital customers where they can easily convert to sales when done properly. For these social networking sites, the number of registered users can amount to anywhere from 300 to 500 million, with millions logged in at any hour. Imagine a lake where the fish are already jumping and saying “HEY! We’re here! Catch us here! Come to this spot!” This is the impact of social networking towards businesses from different industries. While Internet marketers try to mislead a lot of business owners into thinking that social networking sites are miracle workers, it’s still possible to market your products on any one of the fast growing social networking sites like Pinterest.

Living the Digital Dream

The Laptop Lifestyle really is an excellent choice for so many people. There are a thousand and one reasons to want to get into this but I have to say the big one for me is that I can do it from anywhere in the world, at any time of the day.

Enlisting Mercenaries – Case in Point: Digital Marketing Agencies

The pace at which new companies are born is best described as furious. There certainly are a lot more market niches to fill than there were a little over a decade ago. Perhaps people have realized that birthing and handling a company is a lot more profitable than birthing and handling a child. Whatever the reason may be, not only are companies appearing at the marketplace at an astounding rate, one which is exponential, but the rate of creation of companies itself is increasing – exponentially. The consequences are vast and the competition is stiff; for companies whose selling point is not a novel, unique product, it becomes important to outsource any of the company’s work which isn’t directly related to product/service manufacture and sales, as the company needs to focus as much energy as it can into whatever brings the money home.

3 Ways to Maintain a Brand During an Economic Downfall

Irrespective of the size, all business owners should avail appropriate branding services for better business than before. There are a number of agencies in Leeds providing effective brand advertising services, and are capable of earning fame for a business.

What’s the Difference Between a Mobile Website and a Mobile App?

While the mobile website and application are both used on a mobile device, they often tend to have various uses and construction techniques. This post concludes that the mobile website is more flexible, specifically for businesses.

Internet Marketing: Let Your Personality Shine Through

Personality counts for a lot. Big brands know that – it’s why they pay celebrities large amounts of money to endorse them or even create a brand mascot like Tony the Tiger to help create a personality for their products.

Lead Generation Content – Use Content to Break Down Customer Journey Barriers and Friction Points

The success a business has in generating new leads corresponds directly to how well that business removes friction and barriers from the beginning of its buyer journey. Customizing customer journey mapping via barrier analysis helps enterprises streamline lead generation opportunities.

Market or Die – But What Does That Mean in the Digital Age?

As a savvy small business operator, you know that you must live by the age-old business adage: Market or die. While that may seem overtly martial to some, the truth of the matter is that in order to survive in a competitive marketplace, you need to use all of the tools at your disposal. To ensure that you are wringing every advantage out of every opportunity, you need to guarantee that you come out on top in the marketing game.

Work at Home – Multiple Streams of Income

The concept of multiple streams of income is a very wise one that will give you some security. If you are just starting to work from home to build your own business, you should consider this because it makes so much sense on so many different levels.

2 Online Advertising Strategies to Use in 2014

Are you happy with the current performance of your online advertising strategy? Perhaps it is underperforming because it is not up to date. The trends in this field are constantly changing and you need to keep up. Find out what you have to do to be successful in 2014.

You May Also Like