Mastering Technical SEO Audits – On-page SEO Part 3 – SEO Unlocked – Free SEO Course with Neil Patel

Today I’m going to teach you how to do an SEO site audit. With this lesson, there’s going to be a lot of factors and a lot of things that we’re going to be breaking down. In addition to that, we’re going to show you how you can do this through Ubersuggest, which is an SEO tool. So that way, you don’t have to do this all manually.

Download the assets mentioned in this video:

SEO Unlocked Course Playlist:


Google’s Search Console:

You want to first find the areas that you need to fix on your website, so first off, go to Google and type in site, colon, and put in your domain .com. Once you hit search, what you’ll see is a list on Google. You’ll either see one result, which is not good, you want to see more than one. You’ll see zero results, which is not good either and if you have that, don’t worry, we’ll teach you how to fix this.

So once you know that you can be seen, you want to make sure there’s only one version of your website.

Then I want you to go to Ubersuggest, type in your domain name. It’ll take you to an overview report under the traffic analyser.

If you’re seeing more traffic over time, that’s great. If you have a new website or a website that’s barely old and you haven’t done much SEO, you’re probably going to see no results. And that’s okay as well because as you implement some of these changes that I’m going to teach you, your numbers are going to go up, you’re going to rank for more keywords which is what the bottom graph shows you, and you’re going to get more traffic from Google, which is what the top graph shows you.

And this report’s also cool because you can put in some of your competitors and it allows you to compare how you’re doing to your competition over time.

Now it’s time to go and analyze your website to see what’s wrong, what you need to fix and how you can get more traffic.

So with the SEO site audit report, it shows you an overview. Your critical errors, your warnings, your recommendations.

You have to fix your whole site.

Then you also want to look at the warnings tab and then the recommendations tab as well.

If it shows that you have thin content, that’s not good. You want to fix that. Not every page is going to be perfect and have a lot of text, but fix the ones that make sense.

Because when people search on Google for images, and the image search is very popular, especially niches like travel, if you don’t have alt tags, it’s harder for Google to decipher what that images is about.

You also want to look at internal links. Throughout Ubersuggest, once you put in your URL, assuming you’re getting more and more traffic, eventually you’ll see your top pages report load up with a ton of examples.

Backlinks, really important factor because the more sites linking to you, the better you’re going to do as well. But not all links are equal, some are bad, some are good. This report shows you all the people linking to you and the anchor text of the link.

Going back to the site audit report, you want to make sure you don’t have broken pages or broken links. It’ll point that out as well and you can fix those.

The next thing to check out is site maps. So within Google’s Search Console, you want to upload a sitemap. They report on it. You can just put in any URL, like your website .com slash robots.txt and you can see what’s being blocked or what’s not.

Remember how I showed you that top pages report? If you have a new website, you won’t see much there, but if you have an existing website and a ton of traffic, you want to make sure you’re linking to those top pages when it makes sense because it’ll even help them get more traffic, more social shares, more backlinks over time.

And of course, last but not least, I want you to check for penalties. So go to Google Search Console, look at manual actions and just make sure there’s no issues detected. Because if there are, you want to fix them.

► If you need help growing your business check out my ad agency Neil Patel Digital @

►Subscribe: to learn more secret SEO tips.
►Find me on Facebook:
►On Instagram:

#SEO #NeilPatel #DigitalMarketing

The Advent of Digital Marketing

The world of marketing has changed over the years. The traditional marketing techniques can no longer ensure the maximum visibility of your company profile; this is the reason why companies have moved to the digital marketing field. Digital marketing has largely triumphed over traditional marketing. For example, if a marketing agency has a HubSpot certified partner, it is often beneficial for both parties.

Importance of Creating Consistent Content For Lead Generation to Make Sales

Discover why lead generation isn’t just enough to have a successful online business. Learn why building relationships with content is important.

Going For A Summer Vacation? Don’t Forget These Web Hosting Tips

You maybe paranoid about work email or may be constantly bothered by coworkers or clients or may even be asked to complete some office work when on holiday. This article discusses some important tips which you should keep in mind when going on vacation.

The 7 “New Normals” of Internet Marketing: Are You Adapting Or Stuck?

The Internet marketing world is changing fast. Don’t get left behind. If you market online, fasten your seatbelts. The basics never change. But the techniques, methods and consumer reaction to them do. There’s many new normals quietly taking place in online marketing but here is my top seven. Are you adapting?

Digital Marketing In 2015

When it comes to search engine optimisation and digital marketing, the field has evolved drastically over the years. Now in 2015, data is omnipresent. Everything that is digitally inclined is interconnected through data consumption. As such, digital marketing is not simply about trying to sell your products online.

3 Marketing Tips for Business Owners on a Budget

For small businesses, the time and money that can be allocated to their marketing efforts can often seem to be of such a small amount that making an impression in their industry can appear to be an impossible battle. With such limitations, decisions have to be calculated and intentional. The plethora of options and paths available in web marketing can be staggering, especially with the number of social media platforms available to all.

Essential Web Hosting Security Measures Which May Be Inconvenient

The web hosting company’s support staff is always at risk of being targeted by social engineers who attempt to get them to reset passwords, remove accounts or redirect accounts by portraying themselves to be customers. This article explains why web hosts must enforce certain security measures although they may be inconvenient for users.

Every Cloud Has a Silver Lining

Susan woke up remembering she had been made redundant the day before, she had tossed and turned all night and now the alarm had woken her. She saw the children off to school and her husband left for work, thank goodness he had a good job and they should ride the storm for a while. That’s spoiled the trip to Australia, for her brothers wedding she thought. How redundancy effects people’s lives.

Don’t Want To Pay For More Web Space? Try These Free Squeeze Tips

How can you create a bit of more space or squeeze that extra space out for free, without having to pay more money? This article explains how to maximize the use of your web hosting space without paying for an upgrade.

Mobilegeddon – The Latest in Internet Marketing

Google has recently rolled out the mobile friendly algorithm named as Mobilegeddon. Here is all that you need to know about this latest update.

You May Also Like