Promoting Your Content With Zero Budget – Module 3 – Lesson 1 – Content Marketing Unlocked

https://www.youtube.com/watch?v=mbIt8Sd2N2w




Today’s another day of Content Marketing Unlocked, and I’m going to be breaking down how you can market your content.

RESOURCES & LINKS:
____________________________________________
Ubersuggest: https://neilpatel.com/ubersuggest/
Hemingway app: http://www.hemingwayapp.com/

Action Items: https://neilpatel.com/training

Playlist – Content Marketing Unlocked: https://www.youtube.com/watch?v=9_rULUbLqE4&list=PLJR61fXkAx134Wp5NgFSP5-nIruNRm033
____________________________________________

Now when you’re promoting your content, one of the best ways is going to be through Google and SEO, but keep in mind, position is everything, if you’re at the top, that’s where you get the majority of the clicks.

The better your site structure, the better your chance of ranking at the top on Google. And it really comes down to site structure as being a key important element when it comes to your content.

And when you are saying, hey, how do I get these sitelinks? Well, yeah, site structure popularity, but you don’t have to do anything with Google. If you follow everything I’m going to teach you in this lesson, it’ll naturally happen. Google automatically rewards websites with sitelinks, based on great site architecture, and, of course, popularity and high click-through rates.

So what are these sitelinks? What they are is a listing format that Google’s showing on their main page along with several other links. So they’ll show your main listing from your website with other internal pages.

Now, besides structure, there’s actually a lot more things that are important as well. With SEO, it comes down to a lot of factors. One of them is picking the right theme or topic.

So try to get as specific as possible, pick a theme or topic and stick with it.

So first off, you can use a tool, Think with Google, that’ll help you. You can look at different categories, sectors, they provide a ton of different data points, which will help you analyze any space, any sector.

Same with Google Trends, you can put in any category, website, and it’ll tell you popularity over time. There’s also cultural trends. And you can check those out at Think with Google as well. There’s also a customer insights. You can also see this at Think with Google.

So now that we got that away, let’s go really break down how you can rank number one on Google.

Well, first off, I want you to go to Ubersuggest and type in the keyword that you’re thinking about going after. Then from there, in the left hand navigation, I want you to click on Keyword Ideas. Then from there, I want you to find the keywords that you think are relevant to use, and you want to base this off volume, the bigger the volume, the better.

You also want to make sure your content is really thorough in length, the longer the better.

You also want to improve the readability, there’s an app called Hemingway app. It’ll help you with this.

You also want to include the keywords within your meta description tag, not just your title, but also your meta description.

You also want to improve your links, the more people linking to you, the better off you are. So I want you to go to Ubersuggest, and go to the backlinks report, type in your URL, and you’ll see all your new links and lost links.

If your layout isn’t good, you also rank well. So first off, for mobile devices, I consider using Accelerated Mobile Pages, that’s also known as AMP, A-M-P.

As for your website and security, make sure you’re using HTTPS. If you’re not on HTTPS, then people get a notification in the browser that your site isn’t secure and it’s going to hurt your rankings over time.

Now we got the basics covered, let’s go over how you can promote your content with $0 budget.

First off, leverage communities.

I also encourage sharing, like Spotify, a lot of people were using them and sharing the content on what they were listening to on Facebook, that grew them.

And to help encourage that word of mouth marketing, I recommend guest posting. You can go out there and guest posts on a lot of sites.

There’s also growth hacking. It’s that mindset of trying to grow and not just leveraging marketing, but leveraging anything.

Now, one thing that you’ll notice that I do on neilpatel.com is I do email newsletters, it’s a great way to get a ton of traffic from attention grabbing headlines to CTA to click and get people back over your site, to creating compelling reasons for people to click through.

There’s also Instagram content. If you have content, like I have blog post content or video content, I’ll share it on Instagram.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/

https://youtu.be/mbIt8Sd2N2w

#ContentMarketing #NeilPatel #DigitalMarketing

5 Keys To Unlocking The Secret To A Successful Online Business

The Way Most People Look At Online Business – Many people start an online business, or any small business that doesn’t require a huge amount of start-up capital, and then just… give up! What’s worse, they blame the business model saying, “Oh, that thing doesn’t work”.

Avoid This Income KILLER Like The Plague

Being successful online is not as complicated as some people think it is. You need to focus on one thing. One way to drive traffic, one way to monetise that traffic, one overall strategy. Don’t make it complicated.

Free Online Marketing Solutions

Today, it is not just enough to have a web presence in the form of a professional website that gives details about your business. To get the best returns for your business, you will also need to play a huge role in marketing your business services or products. Fortunately, apart from opening business avenues, the internet has also brought in very good marketing solutions that any business can incorporate to reach out to the masses and the target audience. When you have the right tools, it is actually even possible to enjoy free online marketing.

How to Make Internet Marketing an Effective Tool For Lead Generation

Internet marketing, also known as online or inbound marketing, is how many businesses reach new prospects and stay connected with their current customers. By using the Internet (and its ancillary branches, such as email and social media) to market their business, they are able to get their message out to people across the globe in a fraction of the time it would take using more “traditional” methods. Because people are increasingly spending a lot of their time online, it’s important to know how to use Internet marketing methods in the most effective way possible. Here are some tips and techniques you can use to take full advantage of this type of marketing.

The Altered State of Inbound Marketing

Inbound marketing is a bit like one of those giant bug lights you see that should be hanging in a nightclub but instead, are zapping away in the backyard. Once you turn it on, it starts attracting your prospects (in this case, bugs). This is different than outbound marketing where you need to get out the fly swatter and run around expending a lot of energy going after a bug at-a-time.

5 Money Making Ideas Online You Can Take Advantage Of

Over the last 2 decades, the Internet has transformed the way people live, and now earn. In this article, I talk about the main ways you can earn income online – whether it be blogging, freelance or, my favourite, affiliates. Enjoy!

How To Reach Your Audience Through Effective Content

Great content is crucial to successfully marketing your business. Make it better by understanding how to best connect with the audience you’re trying to reach.

How to Make Money Online and Start an Internet Marketing Business

So you have heard that starting an online business is an easy and quick way to making money. Well, im afraid to tell you that it isnt a quick and easy way to make money online. I dont know anyone that magically started making money online overnight with no work.

6 Online Marketing Skills That Every Entrepreneur Needs

Your online marketing skills will help you achieve the goals you set for your business. The greater your level of skills, the more effectively you will be able to recognize opportunities and become more profitable. Here are 6 core online marketing skills that every entrepreneur should know.

Top Benefits of Influencer Marketing

When it is about devising a marketing strategy for your business, it is always best to go with the most innovative thought. Read on the article to explore the benefits of influencer marketing.

You May Also Like