Today we’re going to be breaking down on an off page SEO. So how do you rank well in local search? Well, it comes down to a three things, proximity, relevance and prominence.
RESOURCES & LINKS:
Download the Assets mentioned in this course: https://neilpatel.com/training/
Google Structured Data Markup Helper: https://www.google.com/webmasters/markup-helper/
Jetson AI: https://www.jetson.ai/
With localization is also important to localize your content. Take the time to understand the culture of the city, the state. Feature any local pages if you can especially your most popular locations and go really in depth on each page and don’t just play, hey, here’s your location? Here’s your name and address.
Show pictures, videos, talk about what you offer, your products, your inventory, the more detailed you get the better off you’re going to be with your local rankings.
I also want you to create content based on local news, stories and events that’s relevant to your industry, there’s always something local that’s happening and by creating content around this is going to also help you rank higher locally.
Now when I say this, the caveat is don’t create content for the sake of creating content, it needs to be related to your business and help your ideal customer, if it doesn’t then you’re wasting your time.
I want you to break your main category down into different topics.
So the more detailed you get the better you’re going to rank because it shows Google that you’re expert and you have the thought in the space because you’re breaking down each of the topics that are really important to people.
Once you have your content and you’ve broken it all down and you’re trying to optimize your site, one easy way to get better rankings and more business locally is to submit to all the local directories out there from Yahoo Local to local.com, the list goes on and on and I’m not going to bore you with the list.
I also want you to make your URLs very readable. Don’t put numbers in your URLs. Try to have your URLs with words. People don’t really search for numbers, they search for words that’s why key words are very important and that’s why we discussed that in the previous lesson.
Typically, when you’re writing content and you’re linking out internally, you should have a handful of internal links on each page. As long as your paid does are long and detailed if they’re not, maybe you have one or two, if they’re really long you may have three or four.
Another type of links is external links. And this is what builds trust. External links is other websites linking to your website. And the more links you have, the better it is.
In addition to that, make sure your website is encrypted and secure, there’s a lot of security issues going around these days by having HTPs security, you’re much more likely to rank better in the long run. And even if your site is secure, another thing you need to do is make sure your site loads fast.
And with your website, you want to just make sure you have a good structure, you’re doing the internal linkings, you’re having multiple layers deep, you’re going really end up on categories because that’ll help you rank higher in the long run and if you’re not noticing that your rankings are going up over time, if you give it three to six months, just of course go to search console, make sure you don’t have any penalties, look for any manual actions if there’s no issues detected, you’re fine, build some links, give us some more time and you should do better over time.
Then there’s also voice search, there’s tools out there like Jetson AI that help make your website compatible for voice search. If you also use schema markup and that’s what I brought that up because that can also help with voice search as well.
And it’s all about micro moments, you want to answer specific questions that people will have.
And if you’re trying to find more keywords to go after through voice search, you can type in keywords within two Uber Suggest and it’ll help you find those micro moments. It’ll give you ideas of what’s working and what’s not.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#SEOlocal #NeilPatel #DigitalMarketing
5 Effective Google+ Marketing Tips For Superb Results!
You might not be so familiar with Google+ Marketing. Only few people use Google+ for promoting their business, while others make use of giant tools on the internet. However, over the years Google+ has become quite effective when it comes to marketing. There are around 150 million active monthly users on Google+ out of which 50 percent have a daily sign in. So, wouldn’t it be a great way to market, with so much activity happening everyday? Google+ enjoys a variety of advantages as compared to other networks like Google+ Ripples, Google Hangouts and others.The Benefits Of Aligning With A Stellar Internet Marketing Firm
Hiring an internet marketing company is a crucial step to success because it takes into account the ways in which current and potential customers make the choice to buy goods or services. Social media, smart phones and internet are the main sources for consumers to find what they are looking for.Why “Perfectionist” Should Not Be A Dirty Word In Business
“I can see I’m dealing with a perfectionist here.” This is what a client said to me the other day when I pointed out a glaring error on her website that we had just launched for her, appearing after her assistant made an update. “Well of course!” I wanted to exclaim back, “aren’t you with your business?”Internet Marketing – How to Start As a Beginner
What will it take to be successful in Internet Marketing? Let’s look at four areas where you need to have “some skills.” You should be familiar with each of these four areas – and specialize in at least one area. Internet marketing is just like a traditional “brick and mortar” business, except you are on the Internet! Many people earn good money in the Internet Marketing Niche. But ALL of them use each of these skills at some point in their business.Leveraging Analytics for Your Business
Whether you realize it or not, analytics are extremely important for your business. Analytics allow you to track what you are doing and to identify trends and patterns that are essential to your business.The 2ND Biggest Secret in Internet Marketing
Why would I write about the second biggest secret in Internet marketing?The main reason is that it is key to your online success, and the success of any worthwhile project you set up for yourself. So the 2nd biggest secret in IM is that you must have a VISION. Your vision is your dream, your obsession of what you want to accomplish. This is so important because it guides your thinking, it drives you to set the right goals for YOU!How to Write an Engaging Amazon Product Title
Writing compelling product titles is a MUST, especially in a highly competitive market such as Amazon. By applying a few simple techniques, you can write your own engaging title and start selling more.What Is Information Marketing And How Do You Make Money With It?
Information marketing is the process of promoting and selling information online. As increasingly more people are making use of digital information and studying and learning online, more opportunities are opening up for information marketers.The Biggest Secret in Internet Marketing Revealed
The biggest secret in Internet marketing is not to “provide value.” The biggest secret is “HELPING.” Helping your customers, helping your subscribers, helping your visitors. You may provide valuable information, but that information must help your audience solve a problem they face.11 Free & Inexpensive Digital Tools to Grow Your Startup (on a Shoestring Budget)
If you’re part of a startup, then you’ve come to the right place. Bootstrapping and making every penny go a mile is part of #startuplife, and we’re here to help by providing you a list of some of our top picks for free and inexpensive tools. Implementing some or all of these tools can make your startup operations run much smoother, be much more effective – and a give you time to have a lot more fun (office kegerator, anyone?