The Hard Truth About Passive Income | Is It Still Possible To Make Money With Blogging? // Do you see those videos and ads of people on YouTube and Facebook showing you how they’re on the beach, or on the mountains, or in their fancy house, being like, look at all this money I’m making without working hard. The question is, is that even possible?
RESOURCES & LINKS:
8 Steps to Making Your Blog Successful – Passive Income Online Blogging (video): https://youtu.be/e37nYDjDI_Q
How to Make $1,828 From Every Blog Post You Publish (article): https://neilpatel.com/blog/how-to-make-1828-from-every-blog-post-you-publish/
How to Turn Your Personal Blog into a Business (article): https://neilpatel.com/blog/make-money-from-blogging/
You can’t just make money really easily like you could back in the old days, in which you just started a blog, you got traffic, and then, boom!
You got rankings, you push some affiliate offers, and you can just sit back, cash your checks, and call it a day.
Nowadays, there are a few things that are going to hurt you, and let’s go over them.
The first thing that’s going to hurt you is there are over a billion blogs.
If there are over a billion blogs, and there are roughly 7,000,000,000 people, that’s roughly one blog for every seven people. Do you think we need that many blogs in this world? No.
The second thing that you need to know is, ads keep going up, year over year.
So if you’re making your passive income by just running Google ads or Facebook ads, driving traffic to a landing page, and selling people on some affiliate offers, your own proctor service, it’s not going to keep working.
Because if you don’t keep fine tuning your funnel, optimizing your conversions, you’re not going do well in the long run, because other people are going to be able to compete.
They’re going to add an upsells, downsells, and just beat you, and the ads are going to get way too expensive for you, so that way you’re not going to be able to keep making that passive income without doing anything else.
The third thing that you need to know is luck.
If anyone thinks that you can just pop a business and miraculously make money, and they’re even pitching that, they’re lying.
They put in a lot of hours and time and energy to get there. They may not be showing it, because they want to pitch you on how easy it is to do what they’re doing, and they want you to give them $1,000 to teach you their same formula.
In other words, they did put in the time and effort, they’re just not showing you.
And if they’re getting a quick win without putting in much effort, that means they’re duping
you and giving you something that really isn’t going to provide much value.
In other words, anything worthwhile takes time. The fourth thing that no one tells you is, you now got to deal with algorithms.
It no longer takes three months, or six months, to get to the top of Google. In many cases, it could take one, two years.
So that means you got to put in work, hard work, for a few years before you’re milking enough money somewhat passively.
Because as you know, if you don’t update it, you’re not going to do well either.
Things like Facebook. They keep making their algorithms harder and harder and restricting their reach, and it’s not just Facebook.
Whether it’s LinkedIn, whether it’s Instagram, they’re all doing that.
They’re going to work against you. So you got to keep adapting.
And to keep adapting and staying on top of your game that means you need to read more, that means you got to experiment more, you got to learn more.
And if you stop doing that, you think you’re going to keep getting the results?
Of course not.
It’s just a question of when things are going to die down. So if you think passive income is still possible, not really.
You got to put in work. Everyone’s like, yeah, passive income is the dream. Well, most people I know have passive income from things like real estate.
They made a lot of money from doing their core business or working 40, 30 years in the corporate world.
They took that money, and they invested it. And sure, it may be passive now, but you got to put in that hard work to get that truly passive income, which is typically going to happen from investments.
If you expect passive income just from your website, it’s not going to happen, because, over time, someone’s going to outrank you, beat you on the social web, boost their conversion rate, outspend you, whatever it may be.
Eventually, your competition will crush you if you stop putting in the time and effort.
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