The Social Network That Will Explode in 2021 – Should You Leverage It?




The Social Network That Will Explode in 2021 – Should You Leverage It? | Do you feel like the most popular social networks like Facebook and Instagram are oversaturated? Has your reach gone down, your engagement almost disappeared? Well, there’s a new social network in town that’s been growing really fast since 2017. And in some months, its app is downloaded more than Facebook and Instagram. It may not be the best option for you to leverage, or it could be. And I’m going to break down whether it is or it isn’t for you.
Today,I’m going to discuss the social network that’ll explode in 2021. And the real question is, should you leverage it?

RESOURCES & LINKS:
____________________________________________
TikTok – https://www.tiktok.com/en/
Messenger – https://www.messenger.com/
ByteDance – https://bytedance.com/
____________________________________________

The Wall Street Journal said TikTok is the third most installed app worldwide. It has 1.2 billion monthly users globally.

That’s the most downloaded app on the App Store worldwide for first quarter of 2019, followed by YouTube, Instagram, WhatsApp, and Messenger. The Wall Street Journal also reported that the average user spends 45 minutes on that app daily.

ByteDance, TikTok’s parent company, spent roughly $1 billion in ads, as much as $3 million a day in the last year. Much of that for ads has appeared on traditional social networks, according to The Wall Street Journal.

The first thing you should look at is, is my audience there? You’re going to observe the same thing happening with other social networks like Facebook and Instagram.

First, the dominant demographic is young people. Then, it expands into other age groups and demographics. Depending on your audience and demographics, it may not work for you, at least for now. In other words, if you’re going after the younger demographic, then right now it can work for you. If you’re going after the older demographic, then you’re going to have to wait a bit.

Secondly, if being first has always been your competitive advantage, then it may be worth getting on right now. It’s impossible to tell whether or not it’ll take off for all demographics, for all groups, or if it’s going to be an extremely popular social network three years from now.

But the trend has been showing that it is growing. So if your competitive advantage is to be the first mover, then I would recommend that you go in there and you start taking advantage. because typically when you get in there early, it’s much easier to gain traction, get those followers, get more traffic, and leverage that audience. And you can do it for pennies on the dollar.

The third thing you need to look at is, are you able to create the kind of content that people on this platform like? The app’s short-form video format lends itself to humor and anything that’s a lightning fast visual storytelling. If you have long-form video content, doesn’t really work well for this app.

Humor out of everything that I’ve tested or even sarcasm tends to do well. It won’t be easy for you to repurpose content from other channels unless this is your natural brand of voice. See, if you look at me, my video content is more serious, educational.

I can’t just go on TikTok and produce, take the same video I’m doing for YouTube or Facebook or Instagram and then pop it onto TikTok. I would have to create all new content again. But then on the flip side, you see people like the Pauls, right, Logan and Jake Paul. Their content could work extremely well for TikTok without them having to create new content. In other words, they could potentially repurpose.

The fourth thing you want to consider, if you’re one of those people that loves playing it safe, you’ll want to wait a bit and see whether or not TikTok will become mainstream.

If time’s a commodity, then you can’t risk spending tons of time doing this, you know, leveraging TikTok, building that audience, and then find out that it won’t take off. I’m one of those people, in which, although I love being early, I can’t always afford to be fully in it.

So sometimes with me, I may spend a little bit of time on there, but I won’t go full-fledge unless I know the platform’s going to take off. Look at my Instagram account. Sure, I was on Instagram early, but I didn’t spend a lot of time there until I knew it was going to blow up.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/

https://youtu.be/seBGD5K_o6c

#SocialMedia #NeilPatel #audience

5 Ways to Market in Niche Industries

It can be challenging to market to a niche audience. Whether it be something such as the education field, a hospital or some other specialized industry, reaching and interacting with your target audience is often more difficult than marketing a more generalized group.

Outsourcing Digital Marketing Solutions

A brand always looks for an end-to-end, holistic marketing approach that can help in its overall growth and expansion. With more and more creative agencies coming up in the market, entrepreneurs look forward to target mass audience and engage them with their brand. However, this involves a lot of business cost.

Top 7 Ways to Convert Prospects to Clients With Great Content

Content marketing has been the industry’s hottest buzz phrase for the past several years, but what does “content marketing” really mean? In short, it refers to the creation and distribution of great content that is either written, visual, or audio.

Marketing For Growth: A Varied Approach Works Best

Does your business seem to be languishing in its present state? Maybe it’s time to take it to the next level, and perhaps shoot for a National or Global audience. Many business owners are reluctant to try something new in marketing and advertising because they are not familiar with the many options available. It can be a daunting task, but not if you examine each option by itself, and then you can develop a game plan.

How to Make Google Fall in Love With Your Website?

Google is smart, in fact it is very smart. And it can be rude too. After the latest updated algorithms, crawling and indexing policies, Google has made it clear that there are certain sets of rules which must be followed in order to get your website on the top ranks.

Masterful Copywriting for Facebook Ads

Writing effective ad copy for your Facebook ads is more important than most advertisers think. First, your ad needs to pass the Facebook review process, which monitors ad content to conform to their ever-evolving guidelines. And, once it’s approved, you want to be certain it’s going be effective in reaching your desired goal.

3 Things That Will Make Your Online Home Business Fail

It’s strange how some people who would never consider starting a traditional offline business, think they that they can start an online home business and make a fortune without any real effort or strategy. Let’s take a look at 3 major pitfalls to avoid when starting your own online business.

Can You Make Money With An Online Home Business Opportunity?

The internet has enabled many people to quickly and easily get started with an online home business opportunity. A business website can be seen by people all over the world as long as you and your target audience have a computer and a connection to the internet.

Main Reasons Why People Fail To Make Money Online

Making money online is not as easy as it sounds or as you might hear from other people. There had been a lot of people that were successful and unfortunately, there are more people who had failed. So how you ever wondered why some succeed and others fail in making money online?

Suggestions for Online Business Startups

Want to start your own business but you don’t know what to do? Here’s an article that will help you find your niche, hopefully a profitable one.

You May Also Like