Today I want to teach you guys how to track the results of your content and set up your analytics correctly. So then that way you can get the maximum results and fine tune and optimize your content marketing efforts for sales, revenue, leads.
RESOURCES & LINKS:
Google Tag Manager – tagmanager.google.com
Action Items: https://neilpatel.com/training
Playlist – Content Marketing Unlocked: https://www.youtube.com/watch?v=9_rULUbLqE4&list=PLJR61fXkAx134Wp5NgFSP5-nIruNRm033
And it all really starts with Google Analytics. It is a super effective tool out there. So you want to go to analytics.google.com and that’s where you can end up signing up. You want to end up using analytics to formulate hypothesis about content performance, determine questions to support it, create a report to answer questions with data. And of course, take action and measure the results. And we’ll go through all of these, but first we need to teach you how to set up Google Analytics effectively.
First, you need to create goals. Goals help us measure how often users complete specific actions. And once you have your goals, you want to go into Google Analytics, click on Admin. You want to click on Goals, and then you want to click New Goal. You want to click from one of the templates and you want to typically click the one that is most relevant to what you’re looking to do.
Usually you need to give a name for your goal. And then you want to start defining the specifics. Like if you put in, it’s a specific destination, you’ll want to put it in the URL. So that way it can be tracked.
And then of course, once you’re done with it, make sure you turn Recording on, so that way you can track all the data from that goal. If you already have Google Analytics set up, but you don’t have goal tracking set up, once you do this, your past data won’t update, but new data going forward will have data when it comes to goals.
Now I recommend also creating multiple alerts within analytics. So Google Analytics also has a alert feature. And this is when it notifies you when something happens like, your traffic spikes or drops, or plateaus, or revenue decreases or high bounce rates.
You want to save it, and you pretty much make it to whatever you want it to be around. I also want you to use data to make informed decisions about your business. And this is why analytics is super important to set up.
So you click the little arrow, helps you set up annotations. Click Create New Annotation, and you can type in what you did during that day, and it’s just a little note. So if things go great for you, good. If they go bad, well you can go back and adjust.
So you can see how your social media traffic’s doing year over year. And when you’re looking at this, I also like looking at Referrals for social traffic, cause I can see specifics from Twitter to Facebook.
And that leads me into Google Search Console. So when you go into Search Console and you log in, set it up, if you already haven’t. You want to click on search results.
That’s how you increase your click through rate. And usually if you want to improve your click through rate, what you’ll want to do is rewrite your post content, make it more engaging, include the keywords that you’re getting impressions for in Search Console, but aren’t ranking highly for. You want to include images, surveys, update your title, update your meta description.
Next, I want you to set up Google Tag Manager. And what this allows you to do is manage all your tracking, your IDs, your analytics, all the different stuff that you’re doing in one easy place. So just set up Tag Manager. It’s super simple.
Of course, on top of that, you have to track conversions, from event tracking goals. When you do use Google Tag Manager, a lot of that stuff comes built in and it just helps set things up really easy when it comes to your AdWords or your remarketing, or if you’re running YouTube ads. So that way you don’t have to do stuff as manual.
And of course, last but not least, I want you to set up tracking and Ubersuggest. So in Ubersuggest go to the dashboard, put in your URL, put in the keywords that you want to rank for, that you got from Search Console.
Ubersuggest connects with your Search Console, so it’ll automatically plug them in if you don’t know them. Select the ones you want and check your mobile and desktop rankings over time and track your rankings.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#ContentMarketing #NeilPatel #DigitalMarketing
Internet Business Mindset: The Linchpin to Success
Unsure of your business future? Wondering why you are not succeeding? Fearful that you are wasting your time? The answers to these questions, and others like it, are that you can be successful in the internet business with the right mindset. The right mindset requires a motivation to succeed, avoiding procrastination, perseverance, learning, providing value on your website, having passion about your work and believing in yourself.How to Boost Your Business With the Right Kind of Digital Marketing
The scenario in business and marketing has undergone a remarkable amount of change over the years. Nowadays digital marketing has become a prominent feature of business development plans of all businesses. To make your online presence effective in your targeted market or globally, there are full suites of marketing services.Should I Sell My Content Or Give It Away For Free?
This is a topic that comes up most likely for new marketers when they are trying to start a business. They have content but do not want to simply give away. I will discus the ultimate mentality with this subject as it relates to the typical internet marketing model.Do You Have To Be An Expert In Your Own Niche?
In this article we will tackle one of the biggest questions I come across when dealing with new people looking to get into the business of internet marketing. The question of having to be an “expert” before getting into a niche is one that can be answered either way. Let’s dive into this as I go over the pro’s and cons of either being or not being an expert within you chosen niche.Keys to Growing Your Business Online
Internet marketing is the most popular and unavoidable mode of marketing in today’s high tech world. It is both the strongest due to its features like availability to all, all the time and is also cost-effective. The online business is the strategy which can get one the business even at the most challenging time. To let your online business grow continuously one should take care of the following key points.Internet Marketing: Best Method To Promote Online Business
With the evolution in the field of internet technology, the methods of doing business have changed drastically. Gone of the days, when business activities were confined to the stores or to the specific location.Why Do Terrorist Organizations Have A Website? Propaganda and More
Terrorism is the media’s favorite topic for a “Breaking News” story. Earlier, mainstream media was the only source of such information for a common man. A website is a potent tool for both terrorists to achieve their goals and investigating agencies to enforce the law. This article deals with the reasons why terrorist organizations have a website.Why Complete Web Marketing Is Important
Just having a website isn’t enough anymore. Why businesses need complete web marketing plans.The Biggest Lie In Internet Marketing
Have you thought of trying internet marketing? Have you heard statements such as, there are so many people getting rich online and all you have to do is build a list and your set! Well I’m sorry to say that have a bit of a reality check for you. While I’m sure an average person has became semi rich by making money on the internet, you must also remember that this is a very involved process that should be treated like starting a new career.Using Content Marketing to Sell for the Holidays
Although Thanksgiving is surely about spending time with your family and being thankful for everything that you have in life, it also means the holiday season is just around the corner. Immediately following the Thanksgiving holiday small businesses should be prepared to turn up the heat on their content marketing campaigns, if they already haven’t in preparation for the holiday shopping season.