Google makes over 3,200 algorithm updates per year. You can imagine, in 2021, a lot is going to change. Today, I’m going to break down the major changes in SEO for 2021.
RESOURCES & LINKS:
Jumpshot – https://www.jumpshot.com/
SparkToro – https://sparktoro.com/
Merkle – https://www.merkleinc.com/
Shopify – https://www.shopify.com/
Path Interactive – https://www.pathinteractive.com/
UberSuggest – https://neilpatel.com/ubersuggest/
ClickFlow – https://www.clickflow.com/
NeilPatel.com – https://neilpatel.com/
Hello Bar – https://www.hellobar.com/
MobileMonkey – https://mobilemonkey.com/
So, what’s going to happen in 2021?
Well, first of all, according to Jumpshot and SparkToro, 49% of all searches performed on Google result in a no-click.
That means almost half of all searches on Google won’t send traffic to any website at all. People are either giving up on searches or they’re getting the answers right then and there from Google. In 2021, I expect that to increase even more.
The second big change is that the number of visitors that people are going to get from organic traffic is going to continue to decline.
Sure, it’s being made up at the same time by more people coming online and using Google. But according to Merkle, the total visits produced by organic search fell 6% year over year in Q2 of 2019. And mobile was the one that got hit the hardest. Where visit growth dropped by 13% in Q1 of 2019, to 5% in Q2 of 2019.
The third big change that I see, Google is going to be competing more heavily with Amazon.
If you’ve already looked at Shopify, their company’s been on a tear, right? Shopify right now, at least according to the Wall Street, is the Amazon alternative. It’s your own way for anyone to create their own eCommerce store.
Google, this year already, or in 2019, has released a Buy on Google feature, right? This allows people to buy eCommerce products directly on Google.
The fourth change, more people are going to get the information that they need through rich snippets.
According to the study by Path Interactive on people aged between 13 and 18, a whopping 40% get the information they need from a snippet without clicking through.
Now, this doesn’t mean that hey, we’re getting less traffic by Google and they’re evil. Think of it this way, a lot of those people are just looking for an answer.
You’re going to see Google making more changes than in just flights. because they’ve had this for a while.
By them improving the user experience, sure, you may get less traffic, but A, by Google providing a better experience, more people are going to be using Google, which should help you get more traffic. B, more people are also coming online, which also helps you get more traffic. And C, a lot of those people that Google’s answering the questions for, when they land on your website, they’re not buying anything anyways.
So, what you’ll see a trend in 2021 as well if Google’s answering people’s questions without them going to your website, the traffic you are getting, should increase in conversion rates as well.
I don’t want to end things with you thinking that, hey, Google is evil. Because they’re not. They’re actually a really good company. They even have amazing perks, like giving their employees discounts and money back if they do things like drive an Earth-friendly car, right?
This is nice, so I want to give you five tips to help you with all the changes that Google is about to make.
The first tip I have for you is to become a master at uncovering search intent.
Look, most marketers are just looking for keywords that they should target. It’s not about keywords, it’s about problems. When someone searches for something, a lot of times, they have questions, they’re looking for comparisons, right? Comparing one business to another to figure out, hey, what product or service should I buy? So, you can use Uber Suggest for that.
The second tip I have for you to increase your CTR. Write compelling titles.
It’s all about getting people to click on your listing. Heck, even if you’re not at the top, it doesn’t mean that you can’t get more clicks than the listing above you. You can do things like creating a compelling title, using keywords in your title that your competition isn’t using, writing amazing meta descriptions that people want to click through and read.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#SEO #NeilPatel #DigitalMarketing
7 Vital Content Marketing Tips To Ensure Maximum Exposure To Targeted Traffic
The best method to attract traffic to your website or blog is through content marketing. There are 7 critical steps to ensure the contact marketing strategy you use is effective in its implementation.Why These 7 Building Bricks Are the Foundation of a Good Website
It’s a known fact that to succeed in business you have to make sure that people can believe in you and of course trust goes a long way in helping you achieve that. The same applies to online businesses and we need to build up a good ongoing relationship with our clients.Understanding the Secret Triggers of Power and Influence In Your Marketing
This article can help you to unlock your ability to reverse engineer your thought process when making buying decisions. The more we understand how we think, the more effective our marketing will be. Read on to begin a journey of self-discovery that could lead to a lifetime of profits.Online Marketing Mistakes You Want To Avoid Like the Plague
Need helpful tips to help your online marketing efforts? Here are some online marketing mistakes you want to avoid.5 Tips To Getting Seen Online – To Be Seen You Have to Get Out There and Promote Yourself
Getting seen amongst the multitude of other people online is not easy. So you have to promote yourself. No one else is going to do it for you until they know you. Just follow these 5 tips to getting seen online.Article Writing – A Basic Checklist To Avoid Rejection By Article Directories
Article marketing may be one of the earliest forms of Internet marketing, but it is still one of the most effective ways to improve website traffic. But before you start submitting your articles to article directories there are some basic guidelines you would be wise to follow. This could save you a lot of time and frustration.Internet Marketing Training Online – The Best Way To Evaluate An Internet Marketing Training Online
Are you feeling left out in the dark? Are you spinning your wheels, but it’s like you’re going anywhere? Why in today online marketing industry, most of us are stuck, struggling, and overwhelmed?The Fast and The Spurious Marketing Mentality
The gist of this article is this: slow and steady wins the race. It’s better to build it right the first time, than to have to go back and repair the same mistakes over and over again. If you want to build a real business online quickly take heed to the content in this article.The Only Element Of Concern In Your Target Market That Counts
There are all kinds of metrics you can use to determine the effectiveness of your marketing online. But truth be told, none of them matter if you don’t identify the most important factor for generating conversions. Many marketers ignore this at their own peril.9 Secret Steps To The Success of Internet Marketers
In order to be successful in internet marketing it is essential to obtain as much information and advice as possible. Following these nine steps will guide you in the right direction and ensure you are consistently taking action for your business.