What is Black Hat SEO Costing You? (How to Outrank Black Hat SEO Competitors) // You see your competitors outranking you by doing shady stuff. In other words, leveraging black hat techniques. And you have that urge to just copy them so you can outrank them. Should you resort to those black hat techniques?
RESOURCES & LINKS:
SEO Mistakes to Avoid | 3 Black Hat Techniques That WILL Get You Banned from Google (video): https://youtu.be/CkPZk9i4SSY
Here’s the thing, Google’s not perfect.
It’s amazing and it’s a great company, but it’s not perfect.
They continually are adapting and making their algorithm better.
And yes, someone may be outranking you in the short run, but in the long run, they won’t.
And here’s the thing.
I used to do dodgy SEO stuff and use black hat techniques when I was in my early 20s.
I don’t do any of that stuff anymore because I learned it’s terrible to do.
I used to rank at the top for web hosting, used to rank at the top for online casino, online poker, all the competitive terms, even auto insurance.
But you know how long I would last for half these terms?
Less than a year if I was lucky, maybe a year.
Google eventually slaps you and be like no, you shouldn’t rank.
If I took all that time I spent doing dodgy techniques, and did legitimate stuff and maintained my rankings, I would be worth way more money.
Yes, in the short run I may lose, but in the long run I will win.
And I don’t want you to just start copying people when they’re doing dodgy stuff.
I’m not even telling you that you should go and try to report them.
I think that’s a waste of time, because eventually Google will adapt their algorithms and catch these people.
Instead I want you to do something else.
And I’m going to break it down to you in a few steps that’ll help you beat them.
The first thing that I want you to do is survey the people on your site and ask them.
How can I improve the user experience, make my content better, my product better, my service better?
And you can use tools like SurveyMonkey to figure this out, or even Hotjar.
Google’s all about showing the website at the top that provides the best user experience.
If you figure out what your users want instead of just taking shortcuts, eventually you’ll notice that your rankings will keep climbing and climbing.
And then you’ll increase your rankings.
The second thing I want you to do is optimize your title tag and meta description.
Rankings all aren’t about SEO.
A lot of times it’s about click through rates, user metrics.
So if everyone starts clicking on the second listing instead of the first listing, what do you think’s going to happen?
Google’s going to switch them out.
Number two’s going to be number one, number one’s going to go to number two.
And when you do that, you’ll find that over time you’ll start climbing up and getting the lion share of the traffic.
So, look at what title tags that you can use that are appealing.
Look at the paid ads to give you ideas within your space.
Look at magazine covers for inspiration.
The third thing I want you to do is be patient.
If you keep at it and you keep doing SEO, you keep writing amazing content, you keep improving your content.
Updating, because Google doesn’t want stale content, over time your rankings will also increase.
You just need to be patient.
A lot of people don’t have that, but if you do, in the long run you will win.
And last, but not least, here’s a little bonus tip for you that a lot of you aren’t doing.
When you’re thinking about rankings, you want to beat your competition.
Don’t just think about the United States or English as a language, consider expanding.
because it’s not even competitive and a lot of other countries like Brazil, people don’t even do things like link building, yet they have a decent GDP, they have a large population, and you can make a killing there.
So consider going global and translating your content because you’ll notice that you can dominate the SERPs globally without having any competitors.
So that’s it, if you need help, outrank your competitors, don’t result to black hat techniques, follow the tips in this video.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
#SEO #NeilPatel #DigitalMarketing
4 Reasons Why Not Investing on Web Presence Is a Dumb Idea
In the fast changing landscape of the 21st century business universe, creating an online presence should always be there at the forefront of your company’s marketing strategies. Here are 4 reasons why a strong online presence is the need of the hour today for virtually any business – large or small – when it comes to promoting their brand, products and/or services without requiring to invest a fortune.How Can You Learn Internet Marketing Fast?
Internet marketing is a big subject. It’s not the same as learning to drive a car where there are relatively few things to work out, instead it’s got a lot of components. The good news is that you don’t need to learn all of them before you start potentially earning some cash from your activities.7 Steps To In Rising To The Top With A Unique Selling Proposition
One of the first questions I get is how do we rise to the top of Google and make an impact. The easy answer is Search Engine Optimization (SEO), however all the SEO in the world can’t convert for you once they get to your website. You need to have that prepared before you spend time on traffic.Video Marketing – How Videos Affect Search Engine Rankings
We know that video marketing is an important tool in marketing your business online today. There are at least 6 different types of videos that a business could create today to market itself (FAQ, Social Media, Interviews, Video Tour, Testimonials & Promotional). But how do your videos help your rankings in the search engines?History Of The Celine Luggage Tote
The luxury French fashion house Celine started out as a children’s shoe boutique in 1945 by designer Celine Vipiana. As a business became successful, Celine ventured into new areas including the manufacturing of women’s shoes, clothing and handbags too. The handbags in particular were loved and adored by both the middle classes and the rich and famous and following the appointment of designers like Michael Kors and Phoebe Philo the brand over the years has established itself as one of the top brands in the world, expanding to Paris and recently to New York.Online Network Marketing Vs Offline Network Marketing
Network marketing is nothing new. In fact, it has been around as early as the 1920s. But those who have just jumped onto the network marketing wagon often don’t know where to start. The question commonly asked is: Which is the better network marketing method – Online or Offline?5 Tips To Enhance Your Internet Marketing Strategy
Social networks have become one of the most common of all Internet activities. This activity says it all, now it’s hard to ignore the conversations and interactions that take place through the social web. Sites like Facebook, Twitter, Pinterest and have become the subject of worldwide marketing.How To Make Anyone Believe Anything?
Today I’m about to share with you three points you just need to follow to make anyone believe anything. I invite you right today to have fun and try it with your friends or colleagues, and you will see how powerful and funny this method is. You can apply this amazing method in your business to convince and sell easily. This method of persuasion is also used by gurus to influence and convert people to a religion or to a sect, but I’ve personally learnt it from the great marketer Eugene Schwarz.Why Article Marketing Works
If you have a new website and have started writing blog posts, you may want to look into article marketing. This content marketing strategy is one of the easiest ways to get website traffic and it is a great way to build up your loyal readers.Content Marketing Crisis Management: Your Perfect 2-Point Strategy
When you’re hit with negative reviews online, make like this Brazilian soccer player. Opposing fans made a racist gesture and threw a banana at Daniel Alves’s feet.