Why I Use Instagram For B2B | Connecting Through Social Media

I’m on Facebook. I’m on LinkedIn. I’m on YouTube. I’m on all the major social sites. I’m even on Twitter. I even have an Instagram account. ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
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But you know what the interesting thing about Instagram is? If you go to my profile, you’ll only notice one image. So, how am I really on Instagram and I’m a marketer, but yet I’m barely posting any photos. I’m not doing any stories. I’m not leveraging it. But why am I on it? Why am I talking about it? I’m not posting images on Instagram because I am in the B2B sector. In the B2B sector, yes you can you Instagram, you can potentially get customers.

It’s much more difficult than it is to get customers versus if you use SEO, or you use Facebook, or even LinkedIn, or YouTube, or some of the other social channels out there. I’m not saying Instagram in useless. I’m just saying there’s only so much time in the day that I have to pick the channels that will work best for me and my business. So when you’re out there trying to figure out, hey what social network should I be on? Yeah, everyone’s going to tell you to be on all of them. But it’s not realistic for you to leverage all of them with the same energy, the same effort. Yes if you hire a team, you hire some staff to help you out. Could be possible.

But if you’re doing things by yourself, it’s just not doable. Even me. I have a team. But I don’t have a group of people who are following me around and helping me with my social media. So when you’re picking your channels, you have to figure out what’s right for you. Instagram isn’t right for me.

Now what I do use Instagram for, is to connect with my team members. I don’t always go into the office, but I want to see what people are up to. So I enjoy following everyone who works at the company. At least the ones who want me to follow them. I look at their pictures, their status updates, it lets me comment, interact with them, engage. I do this over Instagram versus Facebook because for me; it’s more personal. I’ve noticed that people post more personal stuff on their Instagram than they do on Facebook. I love it because I’m getting to know my team members.

See when I work with people, it’s not just about, it’s a paycheck, you’re giving someone money, and they do some work. It’s about getting to know them personally. Finding out what goals and objectives that they’re trying to accomplish and solve in life. If I can help them get there, why wouldn’t I? They’re helping me. It’s not just your team members. It’s your family. Two things.

One, don’t focus on all the social networks. Pick the one that’s most related to you. It’s okay if you’re not on all the booming, most popular ones. As I mentioned, I’m not really on Instagram.

Two, with the social networks, don’t just use them as a marketing channel where you can promote your products or services, or become quote on quote Insta-famous, or social media famous.

Also, use them to connect with people. Get to know them. Build relationships. Help people. If you genuinely care for people, you’ll be there for them. I can’t always be in the office, so I try to do. Building my relationships and my connections with my team members over social media.

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